Summary
7-year established wedding photography & videography studio. $185K forward bookings secured, 80+ 5-star reviews, 6K+ Instagram followers, proven Meta ads funnel ($25 CPL).
Revenue
$224,000 pw
Rent
$0 pw
Expenses
$71,000 pw
Net Profit
$153,000 pw
Location Details
Victoria statewide
Home-based, Victoria. Services Melbourne and Victoria-wide with zero rent overhead. Three Gold Coast weddings booked (buyer can fulfill or reallocate). Ideal for Melbourne-based buyer ready to own a premium Victorian wedding studio.
Potential
Huge potential for owner-operator to capture 68-80% margins by shooting/editing in-house. First wedding expo generated 85+ leads (3 months of digital ads in one day). Do 3-4 expos/year = 250-340 extra leads, 50-65 extra bookings ($250-330k revenue). Scale digital ads from $1,500 to $3-5k/month, expand interstate (QLD bookings begun), increase pricing 10-20%, add services (elopements, corporate videos). $130K to collect in forward contracts providing immediate income while you scale. Complete expo setup included—ready to deploy.
Skills
Ideal for a photographer, videographer, or creative professional with strong client service skills. Experience in shooting or editing weddings is beneficial but not essential—systems, CRM, and contractors are in place. Marketing, sales, and people skills will help maximise bookings and profit. Suitable for an owner-operator or husband–wife team. Or outsource the whole operation and maintain profitability.
Hours
8-16 hours a week depending on how much you want to do and if you are shooting the weddings yourself
Lease
N/A
Employees
All subcontractors/freelancers.
Current roster of 6 photographers and 4 videographers, selected on availabiity and job suitability.
2 x video editors based Asia. 1 x photo editor based in Ukraine.
Reason for Sale
Relocating to Queensland with family and need to focus full-time on my other business ventures. This is a lifestyle/family decision, not a business problem. The systems work, the brand is strong, and forward bookings prove continued demand. If I was staying in Melbourne, I wouldn't be selling.
About the Business
This established wedding photography and videography studio has been capturing moments across Victoria for seven years, earning 80+ five-star Google reviews and building a loyal Instagram following of 6,000+. Known for its premium aesthetic, personalized service, and exceptional client experience, it has become one of Victoria's most trusted wedding brands.
The business is home-based with no rent overheads and operates leanly using StudioNinja CRM to manage enquiries, contracts, and automated workflows. Leads are generated through proven Meta advertising ($1,500/month) at $25-32 per lead. Since 2020, more than 969 enquiries have converted into 226+ confirmed bookings, delivering a 19% conversion rate—well above industry average.
**The Key Value: $185,000 in Forward Contracts**
36 weddings are already booked through FY2027-28 (all contracts signed, booking deposits collected). As you deliver these weddings, you'll collect $130,000 in balance payments (due 7 days before each wedding). This provides guaranteed cash flow from day one and de-risks your investment.
Most recent year (FY 2025-26): 47 weddings delivered, $224,000 gross revenue, with $172,305 verified through bank statements. The business consistently delivers 68% net profit margins ($153k profit on $224k revenue) with minimal overhead.
Current profit shown ($153k) represents true owner benefit—the previous owner's spouse handled some operations but this isn't required. New owner can handle operations themselves (10-15 hrs/week) or hire operations support at ~$30-50k/year and still maintain strong profitability.
**Wedding Expos - Proven Growth Channel:**
Completed first wedding expo last month and generated 85+ qualified leads. This channel is under-utilized. Do 3-4 expos/year = 250-340 additional leads on top of digital marketing. Complete expo setup included in sale—ready to deploy immediately.
The operating model is flexible: handle operations yourself for $153k/year profit working 10-15 hours/week, or shoot/edit yourself to capture even higher margins (up to 80%) and $175k+ profit. With contractor network in place, you choose your involvement level.
Significant growth potential: scale ad spend, expand interstate (3 QLD bookings secured), increase pricing (room for 10-20%), add services (elopements, corporate videos), and leverage 230+ wedding films for organic social content.
All systems transfer: StudioNinja CRM, Meta ad campaigns, contractor relationships, brand assets, 230+ film portfolio, and full client history. Transition support included.
History
Since 2019, the business has delivered 230+ weddings, grown through both referrals and digital marketing, and built strong systems for lead generation, client management, and production. Today, with 80+ 5-star Google reviews, proven marketing infrastructure generating 1-4 leads on most days, and $185,000 in forward contracts secured, it is perfectly positioned for its next chapter under new ownership.
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