About the Business

Rare opportunity to acquire Water Features Direct, a 20+ year premium outdoor living brand with a high-profile Clifton Hill showroom, established international supply chain and strong upside across trade, retail, wholesale and online sales.

Founded in 2004 and substantially grown under the current ownership, Water Features Direct has developed a recognised presence in the premium outdoor living market. The business is supported by long-standing international supplier relationships, an experienced team, a broad and well-curated product range, and a loyal customer base spanning both trade and retail channels.

The business operates from a standout showroom and warehouse in Clifton Hill, just minutes from Melbourne's CBD. Its high-exposure corner location provides excellent visibility, convenient customer access and a strong platform for retail customers, landscapers, builders, pool contractors, architects, designers and other trade buyers.

Water Features Direct offers an extensive product range including water features, ponds, architectural bowls, designer pots, outdoor accessories, pavers, lighting and selected pool-related products. The business also has the capability to provide customised solutions for project-based clients, making it a valuable supplier to both residential and commercial outdoor projects.

A key strength of the business is its established international supply chain, underpinned by long-term manufacturing relationships in Indonesia and Vietnam. These relationships support product quality, supply reliability, access to exclusive or differentiated products, and attractive gross margins.

The business also benefits from strong organic marketing, repeat customer demand, industry recognition and exposure through award-winning projects and media channels. With a balanced mix of trade and retail revenue, an established operating platform and multiple growth opportunities, Water Features Direct represents a compelling acquisition opportunity for an owner-operator, importer/distributor, landscaper, pool-sector operator, outdoor living retailer, strategic buyer or investor seeking a strong position in the premium outdoor living category.

Growth opportunities include:

- Expanding trade relationships with landscapers, pool builders, architects and designers
- Increasing wholesale distribution across Victoria and interstate
- Building a stronger online and e-commerce sales channel
- Using the showroom as a destination retail and trade display centre
- Adding complementary outdoor living product categories
- Leveraging the established supplier base to introduce new exclusive product lines
- Improving social media, video and project-based marketing

Enquire now to receive the Information Memorandum and learn more about this rare opportunity to acquire one of Melbourne's best-known premium water feature and outdoor living brands.