Summary
Acquire a market-leading, "turn-key" luxury cat hotel in the heart of North Perth. Redefining feline boarding, this premium brand merges high-end hospitality with a sophisticated, holistic philosophy.
Revenue
$600,000 pa
Rent
$63,000 pa
Expenses
$483,000 pa
Net Profit
$54,000 pa
Location Details
398 Fitzgerald St
Furbaby Retreat is situated at 398 Fitzgerald St, North Perth, offering unparalleled accessibility for a high-socioeconomic catchment area. With exclusive on-site parking, the business is a convenient "lifestyle stop" for Perth's premium market.
Potential
The acquisition of Furbaby Retreat provides a premium brand architecture primed for significant expansion with several untapped revenue levers ready for immediate activation.
1. Immediate Revenue Scaling: Retail & Digital, Exclusive Merchandise, Strategic Partnerships
2. Recurring Revenue: Elite Membership Models.
3. Service Line Diversification: The "Furbaby Retreat" brand is the perfect platform to launch complementary services
4. Geographic Expansion & Franchising: Furbaby Retreat is perfectly structured for geographic scaling
Skills
The successful acquisition and continued growth of Furbaby Retreat require a unique blend of emotional intelligence, operational discipline, and a deep commitment to high-end service standards. While a background in animal husbandry is beneficial, the primary driver of success in this boutique environment is the ability to manage a "Luxury Hospitality" brand where the client experience is as meticulously curated as the feline care. The ability to lead and inspire staff is critical to achieve and maintain Furbaby Retreat's high standards.
Hours
Current 7-day model with flexible, 15-min boutique appointments. Ample leeway to adjust hours to suit your lifestyle.
Lease
Stable lease through Oct 2028. Currently on 1st year of a 3-year term with a supportive landlord open to future renewals
Employees
Furbaby Retreat has a lean, high-skill team with a mix of Jnr/Snr and Casual/Perm staff. Ideal for an owner-operator but with the option to hire a Retreat Manager in your place. Designed for manageable overheads and gold-standard care.
Reason for Sale
The business is offered for sale as the founder transitions into a specialized career as a Feline Behaviour and Nutrition Consultant. This shift creates a unique opportunity for an incoming owner to benefit from a seamless handover and a dedicated strategic partnership. The current owner remains committed to the brand’s legacy and offers exclusive specialist expertise to help the new owner drive additional high-margin service revenue.
About the Business
THE CONCEPT & PHILOSOPHY
Furbaby Retreat is not a traditional cattery; it is a market-leading luxury hotel and holistic sanctuary. Built on the proprietary "Furbaby Philosophy"—a five-pillar framework of Protect, Comfort, Nourish, Flourish, and Thrive—the business merges boutique hospitality with expert, stress-free care. Following an extensive, high-specification fit-out the facility offers a turn-key environment at the forefront of industry standards.
BESPOKE PRODUCTS & SERVICES
The retreat features 34 architecturally designed suites tailored to diverse feline temperaments. Beyond premium boarding, the business includes:
*Three Purpose-Built Enrichment Areas: Private zones curated for every age and play style.
*The Furbaby Shop: An established e-commerce and in-retreat boutique for high-end nutrition and lifestyle products, ready and waiting to be expanded & optimised.
*Concierge Services: Appointment-only 15-minute check-ins/outs, ensuring a tranquil, one-on-one "human" experience.
OUR DISCERNING CLIENTELE
We serve a high-socioeconomic catchment area in North Perth, catering to pet parents who view their cats as family members. This has resulted in a 5-star reputation, a 64% repeat client rate, and a waitlist that consistently exceeds capacity. Our clients are not price-sensitive; they are "peace-of-mind" sensitive, justifying our premium market positioning.
WHAT MAKES THIS A SUPERIOR INVESTMENT?
*Proven Financials: 3-year average adjusted annual net profit of $43,000, calculated after a $65k manager’s salary.
*Secured Revenue: The sale includes $119,000 in Bookings in Advance and a $40,000 waitlist for upcoming holiday peaks.
*The "Success System": You are acquiring years of IP, including a 6-module Operational Playbook, marketing templates, and refined booking scripts.
*Scalability: The brand architecture is primed for regional expansion, franchising, or multi-species luxury extensions.
THE IDEAL SUCCESSOR
This opportunity is for a sophisticated entrepreneur who values quality over volume. You must be committed to maintaining elite luxury standards and the "Furbaby Voice". The founder is transitioning into specialist consulting and offers an exclusive partnership to help you drive high-margin behavioral and nutritional revenue.
THE COMPETITIVE MOAT
Furbaby Retreat holds a unique market position as the ONLY high-end luxury, cat-only "retreat" in Perth and WA. This exclusive focus on boutique feline hospitality creates an unrivaled brand authority in the luxury pet sector.
History
Born from founder Jess Hay’s struggle to find high-standard care for her cat, Hershey, Furbaby Retreat has operated for over six years, obsessing over both the feline & human experience. Its success is built on an unwavering commitment to three core values: "Top 1%" excellence, "Respect" for the individual through bespoke, personalized care, and "Protection"—putting the needs of the guests at the forefront of everything we do. This dedication, coupled with a bespoke design and fit-out, has earned a 5-star reputation and 64% client return rate.
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