About the Business

Business ID: XB162321 - All Offers Above $100k Invited – Must Sell by Friday 19 December

Enchanted Years is a much-loved boutique children’s store located in the vibrant retail heart of Williamstown, Melbourne. Established in 2010, the business has built a loyal community following for its beautifully curated range of high-quality toys, clothing, books, gifts, and accessories from top brands including Jellycat, Connetix, Djeco, Schleich, and Huxbaby.

The store enjoys a strong physical presence and a growing online following — offering a turnkey opportunity for a passionate new owner to take the reins of this feel-good, profitable business.

Business highlights:

· FY2025 Adjusted Net Profit: $160k+

· Over 14 years of trusted brand presence in the community

· Prime high-foot-traffic location in family-oriented Williamstown

· Minimal local competition and high customer loyalty

· Growing online store with active social media marketing

· Flexible retail hours and lean staffing structure

· High exposure to families — near 5 schools and 11 childcare centres

Stylish, pram-friendly and designed for easy browsing, Enchanted Years is simple to operate and ideal for a hands-on owner seeking a creative, community-engaging retail business.

Ideal Buyer:

Perfect for a family-oriented entrepreneur, ex-educator, or anyone passionate about children’s products and boutique retail. Great option for a work-life-balance role or a buyer wanting a value-driven opportunity with strong upside.

Reason for Sale:

Owner is transitioning into a teaching career. Full handover and two weeks’ training provided.

Price: All Offers Above $100k Invited (Urgent Sale – must be sold by 19 December)