About the Business

Business: XB147930 - Established, Profitable and Trusted – A Leading Regional Dealership with a Rich History

Step into ownership of one of regional Victoria’s most respected and long-standing outdoor power equipment dealerships. With over 70 years of trusted service, Morleys Machinery Traralgon is a well-known and highly profitable business with strong brand recognition, a loyal customer base, and exclusive access to some of the world’s top power tool and machinery suppliers.

Originally established in 1952 as Australia’s first Stihl distributor, the business has grown significantly under current ownership, doubling sales since 2010 and expanding into a second adjoining premises. This is a rare opportunity to acquire a rock-solid, fully equipped operation in a high-demand industry — backed by decades of success and poised for future growth.

- Major suppliers include Stihl, Honda, Briggs & Stratton, Ferris, Victa, and Masport – with dealerships for MTD, Hustler, and Rover

- Customers include the general public, local power stations, the APM paper mill, Parks Victoria, and other government bodies

- Also provides sales and servicing to many small contractors

- Well-located premises in the CBD of Traralgon – excellent access for both customers and deliveries

- 560m² premises with two roller doors for deliveries and a main front entrance for customers

- Rear roller door opens onto a laneway behind Woolworths – suitable for semi-trailer access

- Lease terms: 5 + 5 + 5 – currently in Year 1 of the first 5-year term for Shop 1, and Year 3 for Shop 2

- Marketing through major suppliers, plus a website, Facebook presence, and some TV advertising

- Trading hours can be adjusted to suit the new owner

- Training and handover period offered for a smooth transition

- Current owners are retiring after many successful years

- Current stock is approximately $560K + GST

Gippsland is a fabulous lifestyle destination with everything a family needs close by. Traralgon is near the 90 Mile Beach and excellent fishing locations like Port Albert, and also close to the High Country – ideal for camping and four-wheel driving. Already highly successful, this business offers excellent growth potential and opportunities for a motivated new owner.

PRICE: $570,000 plus Stock and GST