Summary
Cannon Charters is a leading NT & Kimberley charter fishing business with strong history, loyal clients, proven itineraries, key licenses, quality assets and a Darwin base. Capacity bookings for 2026.
Revenue
$1,536,696 pa
Expenses
$1,211,358 pa
Net Profit
$325,338 pa
Location Details
Cruise itineraries cover remote NT coastlines and northern Kimberley coast in WA. Charter Fishing License coverage is the whole of NT and WA coast south to Onslow.
Potential
Cannon Charters offers strong growth potential through owner‑operator margin improvements, expanding operating weeks and seasonal charters scheduling as well as boosting marketing exposure with simple, low-cost website and social media updates. With an exceedingly loyal repeat client base, buyers can leverage existing, consistent ticket sales by adjusting pricing, expand itineraries and fishing grounds, increasing asset utilisation, or consider running rotational crew for higher cruise output.
Skills
Cannon Charters suits both a hands‑on owner‑operator with strong operational knowledge, people management, and the ability to maintain high service, hospitality, and vessel standards, as well as a lifestyle owner who prefers lower day‑to‑day involvement supported by an experienced operations manager. Both buyer types benefit from skills in customer service, itinerary planning, supplier management, and the commercial and marketing insight needed to grow margins, extend seasons, and develop new products using established systems and partners.
Hours
March-June: "run-off" NT west coast
Aug-Sept: Kimberley coast, WA
Oct-Nov: "build-up" NT coast east of Darwin
Lease
Cullen Bay Marina berth is $1300/mt
Optional Cullen Bay retail sales office and store room lease for $35,000/yr +o/g
Employees
1x Booking Manager
1x Captain (Master 5 & MED 2)
1x Head Chef
4x Fishing Guides (Grade 1 Coxswains)
Reason for Sale
The owner has long enjoyed running Cannon Charters as a successful lifestyle business but is now consolidating his business interests and looking to hand on the business to someone with renewed energy. With a unique, high demand product, well‑maintained assets and established systems and operational procedures, the business is well-prepared for sale and the outgoing owners will support a thorough handover.
About the Business
Cannon Charters is a premium remote fishing and adventure tourism operation specialising in fully guided, catered expeditions across the Northern Territory and Western Australia’s Kimberley coastline. Designed specifically for the dedicated fishing enthusiast, the business focuses on targeting the elusive and highly sought‑after barramundi along with a range of demersal and blue‑water table species. Its itineraries offer rare access to remote coastlines and river systems that few people ever experience.
A defining feature of Cannon Charters is its personalised fishing and guide format. With four purpose-built and professionally rigged tenders, a highly experienced fishing guide on each and a (current) maximum of just eight guests per trip, each guest enjoys their own dedicated guide and a bespoke fishing experience unrivalled in the industry. The intimate guide‑to‑guest ratio, combined with exceptional local knowledge held by the captain and crew, sets Cannon apart from the other operators in the region.
Onboard, service levels and comfort are high‑end by live‑aboard charter standards and the 75‑foot purpose-built mothership is well‑maintained and equipped for extended remote expeditions, providing a safe, spacious and enjoyable base throughout the cruise. The chef-prepared meals on board consistently receive excellent reviews as a highlight of the cruise.
Cannon Charters’ strong market position is reinforced by an exceptionally loyal repeat customer base and well‑proven seasonal itineraries. Importantly, the business has never used booking agents, relying instead on direct bookings with repeat clientele and exposure generated through periodic appearances on the Fishing Addiction TV show. This low‑cost marketing model presents significant upside for a new owner wishing to expand digital presence, introduce targeted advertising, or broaden sales channels.
Whether operated directly by an owner‑operator seeking improved margins or held as a lifestyle investment supported by a remote booking manager and experienced crew, Cannon Charters represents a standout opportunity to acquire a turnkey, high‑demand charter tourism business. With premium product delivery, personalised guiding, well‑maintained assets and substantial growth potential, it is one of the region’s most compelling offerings in the remote fishing and adventure market.
Prospective buyers can realise meaningful benefits through standard add‑backs, including the current owner’s travel and vehicle expenses as well as the owner’s salary.
History
Cannon Charters has operated for more than two decades under only two Owners. The current Owner purchased the business in 2013 and maintained the existing, proven itineraries while focusing on strengthening operations through a Darwin based network of reliable contractors and suppliers as well as local logistical support companies. With experienced crew and staff, the business has built a reputation as one of Australia’s leading live‑aboard extended fishing charter operators.
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