Summary
Established Perth VR entertainment venue featuring six full-motion racing simulators, free-roam VR and escape rooms. Turnkey opportunity with premium assets, established brand and growth potential.
Revenue
$283,000 pa
Rent
$87,876 pa
Expenses
$108,124 pa
Net Profit
$87,000 pa
Location Details
120 Hector St W
Located in Osborne Park, just minutes from Perth CBD, in an established commercial precinct. Easily accessible by major roads, with convenient on-site and surrounding parking. Approximately 300m² of dedicated entertainment space.
Potential
Significant potential to grow through increased marketing, corporate events, birthday parties, group bookings, school holidays and promotional partnerships. Opportunities exist to expand operating hours, introduce memberships and competitions, develop new packages and increase repeat business. An established brand, customer database, social media following and online booking platform provide a strong foundation for further growth.
Skills
No specialist technical background is essential. The business has established operating systems and procedures, an online booking platform and trained staff. Skills in customer service, hospitality, sales, marketing and general business management would be beneficial. An interest in gaming, motorsport or technology would be an advantage.
Hours
Wed–Thu 12:30pm–6pm; Fri–Sat 11am–8pm; Sun 11am–5pm. Closed Monday and Tuesday.
Lease
Current lease expires 31 August 2027. Further 5-year renewal available, subject to landlord and lease terms.
Employees
The business operates with a small team of casual employees who manage day-to-day operations, customer service and venue activities. The owner primarily oversees administration, rostering and business management.
Reason for Sale
The owner has significant commitments with another business and family, making it difficult to dedicate the time and attention required to continue developing VRACE. The business has established operations, trained staff and systems in place, making it an attractive opportunity for a new owner to take over and build on its existing foundations.
About the Business
Opportunity to acquire an established virtual reality and motorsport entertainment business in Perth.
VRACE Entertainment offers a combination of immersive entertainment experiences, bringing together full-motion racing simulators, free-roam virtual reality and VR escape rooms under one brand.
Located in Osborne Park, the venue provides 200m² of entertainment space and caters to a broad customer base, including families, friends, birthday parties, corporate groups, bucks and hens celebrations, and gaming and motorsport enthusiasts.
What's Included
The sale includes an extensive collection of equipment, business assets and established infrastructure, including:
• Six Motum MP6 premium full-motion racing simulators.
• Six-player free-roam VR system, including six gaming PCs, HTC Vive headsets and Striker VR guns.
• VR escape room experiences.
• Two additional stationary racing simulators.
• Projector screen, table tennis and air hockey.
• Established website, branding, social media accounts and online booking platform.
• Existing customer database and marketing assets, subject to applicable privacy and marketing consent requirements.
• Venue furniture, equipment and operational infrastructure.
Established Business & Customer Base
VRACE has developed an established presence in Perth's entertainment market, supported by a strong online reputation and repeat customers.
• 4.8-star Google rating.
• More than 4,500 customer contacts.
• Approximately 5,000 social media followers.
• Established online booking and payment systems.
• Corporate events, birthday parties and group bookings.
• Featured on Destination WA
An Opportunity to Grow
There are opportunities to build on the existing business through increased marketing, corporate partnerships, birthday packages, group bookings, memberships, competitions and expanded operating hours.
The combination of racing simulators and free-roam VR provides multiple revenue streams and appeals to a diverse customer demographic. An existing entertainment, hospitality or gaming operator may also be able to realise additional efficiencies through shared staffing, marketing and facilities
The business has established systems and staff who manage day-to-day venue operations, providing a foundation for a new owner to take over without needing to build a business from scratch
A turnkey opportunity to acquire an established entertainment venue, premium equipment and a recognised brand in a growing experiential entertainment market
Additional Info: https://vrace.com.au/forsale/
History
VRACE was established as a virtual racing entertainment venue before the current owner acquired the business. Since taking ownership, the business has expanded its offering with the introduction of free-roam VR experiences, alongside improvements to its website, online booking systems, marketing and day-to-day operations. It has continued to build its customer base and online reputation, including a feature on Channel 9's Destination WA.
Connect with us