Summary
Fully built eCommerce lifestyle brand with $69K+ sales. Includes Shopify store, socials, 600+ email list and stock. Ready to relaunch and scale with strong brand and suppliers in place.
Location Details
Australia Wide
Being an online store, this is Australia-wide
Potential
Strong upside for a new owner with time to focus on growth. The brand has not been actively marketed, leaving clear opportunity to increase revenue through paid ads, social media, influencer collaborations and improved conversion.
High average order value and an established product range provide a solid base to scale quickly. Additional opportunities include expanding into wholesale, launching new collections and increasing repeat customer rate.
Skills
No advanced experience required. Suitable for someone with basic eCommerce knowledge or a willingness to learn.
Helpful skills include:
Shopify management
Social media marketing (Instagram, TikTok)
Paid advertising (Meta / Google)
Content creation and brand building
Well-suited to a beginner or someone looking to grow an existing online portfolio.
Hours
Approx 10 hours per week to operate
More time invested in marketing will directly increase results.
Lease
No physical premises required.
The business is fully online and can be operated from anywhere.
Employees
No employees required.
Currently owner-operated and can be run solo. Opportunity to outsource tasks such as fulfilment, marketing or customer service as the business grows
Reason for Sale
The business is being sold as the owners are focusing on scaling other ventures. Due to time constraints, this brand has not been actively marketed or grown, creating a strong opportunity for a new owner to take over and scale.
About the Business
This is a fully developed eCommerce lifestyle and homewares brand with a strong visual identity and a curated product range focused on design-led, sustainable-inspired pieces.
The business has generated over $69,000 in total sales and fulfilled 428+ orders, with a high average order value of $151. The brand has been built properly from the ground up, with a complete Shopify store, product range, supplier network and content already in place.
Unlike many starter stores, this is not a dropshipping setup. The business includes real inventory across throws, bags, cushions and accessories, allowing immediate fulfilment and revenue from day one.
The product range is built on custom, in-house designs developed exclusively for the brand, ensuring a unique and non-replicable offering in the market.
The collection spans four core product categories, each with multiple designs and colourways, providing a cohesive yet diverse range ready for scale.
Product categories include:
- Recycled cotton throw rugs
- Cooler bags
- Cushions
- Cotton tote and shoulder bags
There is a significant opportunity to expand the range with additional products, collections and seasonal releases, leveraging the existing brand, supplier network and design direction.
The supply chain is established with reliable manufacturers, low minimum order quantities and manageable lead times. The brand also includes a 600+ subscriber email list and an existing social presence, providing a solid base for marketing and growth.
The brand has shown strong responsiveness to social media activity, with sales generated during periods of active posting, highlighting clear potential for growth with consistent marketing.
The business is currently paused due to time constraints, not performance. With consistent marketing and optimisation, there is a clear opportunity to increase traffic, improve conversion and scale revenue.
This is a turnkey opportunity for someone looking to acquire a ready-built brand and focus on growth rather than setup.
History
The business was launched as a lifestyle-focused eCommerce brand and has generated consistent sales over time without significant marketing investment.
Sales have declined in recent periods due to reduced focus and activity, rather than issues with the product or brand. This presents a clear opportunity for a new owner to relaunch and scale with fresh energy and strategy.
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