Summary
Fully branded, ready-to-launch babysitting & childcare brand. Domain, built website, full branding & $40k+ professional work done, plus $5k+ branded stock. Never launched – turnkey & priced to sell.
Location Details
Online business with no fixed premises. Based on Sydney's Northern Beaches, NSW, but operates entirely online and can be run from anywhere in Australia. Physical inventory is located in NSW for pickup or courier at buyer's cost.
Potential
Enormous upside for a buyer ready to launch. The babysitting and childcare market is large and growing, and all the hard groundwork is done: brand, website, strategy and inventory. A new owner could go live quickly, build out the planned app, grow the sitter and parent community, and scale Australia-wide. The branded welcome boxes and kits give an instant, memorable first impression for onboarding your first families.
Skills
No childcare qualifications required to own the brand. Ideal for an entrepreneur, marketer, or someone with parenting/childcare industry interest. Helpful skills include digital marketing and social media, basic web management (site is built in Webflow), and app development or the budget to outsource it. Drive and a passion for the family-care space matter most.
Hours
Flexible. Online business that can be run from home, full or part time, anywhere in Australia.
Lease
None. Online business with no premises or lease. Inventory stored at home; can be relocated by buyer.
Employees
None. Pre-launch business with no staff. Sitter vetting was set up through Checked Australia, ready to onboard sitters and parents once launched.
Reason for Sale
I built the business with the intention of launching it, but the timing coincided with COVID hitting Australia and my personal circumstances changed, so I was never able to take it to market. Rather than let all the work sit idle, I would love to see someone with the time and passion bring the brand to life. Genuine sale — everything is ready to go.
About the Business
This is a fully branded, ready-to-launch babysitting and childcare platform. Everything has been professionally built and designed — it simply never went live, as the launch was shelved when COVID hit Australia in 2020. This is a rare chance to acquire a complete, polished brand and skip the 6–12 months of strategy, design and supplier sourcing needed to start from scratch.
The concept is a family-centric platform that connects parents with vetted, trusted local sitters — positioned around lifestyle and care, not just "supervision." Parents post a booking, review applicants and book their match; sitters create a profile, get verified and apply for local jobs. Sitter vetting was established through Checked Australia.
More than $50,000+ has been invested in professional development, including: complete brand strategy, positioning and messaging by a copywriting agency; all website copywriting plus a ready-to-use 3-month social media content strategy; full graphic design (logo, website, illustrations, social assets and brand collateral); custom welcome-box packaging design; and a professionally built website (Webflow) across Parents, Sitters and About pages.
Also included: the premium domain; established Instagram, Facebook and Pinterest accounts; and approximately $5,000+ of physical inventory ready to ship to your first families — around 1,000 custom-branded welcome boxes, 500 seed-planting kits, 1,000 children flash cards, and branded postcards and stationery.
Please note this is an honest pre-launch brand and asset sale. The business has not traded, so there are no customers, revenue or trading history, and the mobile app was not built. You are acquiring the brand, domain, professionally built website, complete design and strategy work, and physical inventory as a launch-ready package. Ideal for an entrepreneur, parenting or childcare business, or marketing agency wanting a premium, ready-made brand in the family-care space.
History
The brand was developed through 2019–2020, with professional brand strategy, copywriting, graphic design, website build and custom packaging all completed. Inventory was produced and the website finished, ready for launch. The launch was shelved when COVID hit Australia and has not traded since. The brand, assets and stock have been kept ready for a new owner to take to market.
Connect with us