Summary
Fully branded Australian baby products store with 3 unique, high-margin products, ~$20k stock included, FDA-certified, real sales history. Sold due to time constraints.
Location Details
Babirrah is a fully online business
Potential
Untapped growth opportunities include: activating the existing 2,000-subscriber email list, running paid ads for the first time (none run to date), expanding the baby expo circuit that already proved successful, growing the Instagram following, and adding complementary baby products to the range. With strong margins (68-87%) already built in, even modest marketing investment could meaningfully grow revenue. The brand, certifications, and supplier relationships are all in place ready for a hands-on owner to build momentum
Skills
No specialised skills required — full training and 2 weeks of handover support included. Helpful (but not essential) skills: basic Shopify/ecommerce familiarity, social media management, and digital marketing/paid ads experience. The current owner will walk you through the backend, supplier contacts, reordering process, and share a document of marketing ideas and competitor insights to help you get started quickly.
Hours
Flexible — run from home, part-time to start, scalable to full-time as you grow it.
Reason for Sale
Genuine reason for sale — time constraints. The owner has 5+ years of ecommerce experience, having previously built and sold another successful brand, and has since focused on other business ventures. After having her second child, she hasn't had the capacity to actively run Babirrah, and is selling to focus her time elsewhere. The business itself has no debt, liabilities, or legal issues — it's simply been under-resourced from a time perspective.
About the Business
Babirrah (babirrah.com) is a fully branded, ready-to-run Australian ecommerce business in the baby products niche, launched in March 2025.
The business sells three unique, high-margin products designed for new parents:
Mama's Aid 4-in-1 Bottle Washer, Dryer & Steriliser — a genuine time-saver with very little direct competition in the Australian market
Got Milk Pro Premium Wireless Breast Pump — Australia's first light-up breast pump, a standout point of difference in a crowded category
Freshcare Detergent Tablets — non-toxic, pre-measured tablets that pair with the bottle washer
All products carry strong margins (68–87%), verified against actual supplier invoices and landed costs.
What's included in the sale:
- Fully built Shopify store with professional branding, photography, and blog content
- Domain name, logo, and complete brand identity
- Custom-designed product packaging, already landed in Australia
- Approximately $20,800 worth of stock at landed cost, delivered to the buyer as part of the sale
- Social media accounts (Instagram, 400 followers) and an email list of 2,000 subscribers (collected via signups and expo attendance, not yet actively emailed — a genuine untapped opportunity)
- FDA/EU lab test reports confirming BPA-free, lead- and cadmium-free compliance
- A Global-Mark electrical safety Certificate of Conformity for the bottle washer
- Supplier relationships and reordering contacts
- Registered business with no debt, liabilities, or legal issues attached
The business has real proof of concept: it has generated genuine sales through the One Fine Baby Expo and organic Shopify traffic, with orders traceable via dedicated expo discount codes. However, the business has been largely dormant since late 2025, when the owner stepped back to focus on family. No paid advertising has been run to date, meaning there is significant untapped growth potential for a hands-on new owner.
This is being sold as a turnkey asset opportunity the hard work of branding, sourcing, certification, and product validation is done. It's ready for a new owner with the time and energy to activate the email list, run paid ads for the first time, and build on the proven expo sales channel.
History
launched in March 2025 after several months of development — sourcing products, designing custom packaging, building the store, and completing certification. The business exhibited at the One Fine Baby Expo, generating genuine sales and market validation, with steady organic sales continuing through mid-2025. The owner stepped back from actively running the business due to personal circumstances (the birth of her second child), and the business has been inactive since, though it remains fully set up and ready to relaunch.
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