Summary
A much-loved boutique in the heart of Brunswick Heads, known for its beautiful artisan jewellery, clothing, coastal–earthy aesthetic, and long-standing reputation for quality and personal service.
Location Details
Located in the main CBD hub of Brunswck Heads, with street side access. Healthy foot traffic. The shop is opposite the park and river, and down from the iconic Brunswick Heads Hotel/Pub and beach. Parking surrounds the CBD area.
Potential
There is huge untapped potential: no website, no online store, minimal social media. The owner is retiring after many years of successful trade. An online presence has not been within their skill set or a priority of their business strategy (preferring to sell locally to walk-in customers). The business would benefit greatly from someone who sees the value of a website with online sale potential, and is able to utilise social media as platform to bolster the businesses reach and connection to the greater community.
Skills
Retail experience, merchandising stock, good customer service and organisational skills. These are what the current owner has been utilising over the last 23 years.
Hours
7 days a week, 10-4pm.
Lease
1 year left on a 3x3yrs lease. It expires mid 2027. Options to renew.
Reason for Sale
Silver Dragon is a much-loved womens fashion boutique in the heart of Brunswick Heads, known for its beautiful artisan jewellery, clothing, coastal–earthy aesthetic, and long-standing reputation for quality and personal service. After 23 years, the owner is ready to retire and pass this special business on to someone who will continue its story.
About the Business
A rare opportunity to acquire a long-standing boutique retail business in one of the most desirable coastal towns in Australia. This business has been operating successfully for 23 years and is highly regarded for its quality artisan jewellery, curated boutique clothing, and unique giftware. We pride ourselves on our local stockists. We have a unique and an interesting assortment of wares, keeping our returning customers and the ever-present tourists happy.
- Walk-in walk-out sale – fully fitted out
- Loyal repeat customers + strong tourist traffic year-round
- Prime position with excellent foot flow
- Significant growth potential with online + social media expansion
- Ideal for a sea-change buyer, owner-operator, or creative retailer
The business currently operates as an owner-led lifestyle store with low overheads and consistent trading income. With modern marketing and eCommerce added, revenue could be significantly increased.
Transition support provided. Stock optional.
Enquire for full business profile and inspection.
History
Operating now for 23 years. The Silver Dragon is a successful women’s fashion boutique located in the coastal village of Brunswick Heads in the Byron Bay Shire. The shop is situated on the ground floor of a 1920’s building within the small central CBD with a healthy amount of foot traffic. Set amongst neighbouring cafes, hairdressers and other retailers, the shop overlooks a park
and onto the iconic Brunswick River. Over the years the business has built up a steady bank of loyal customers, establishing its renoun reputation.
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