Internal Ref: Freemantle
Summary
Geláre’s secret formula features a higher cream content than most ice creams on the market, delivering a rich, indulgent texture reminiscent of homemade ice cream.
Location Details
We are now taking expressions of interest for a new store that is planned to open in Freemantle in 2025. Contact us now to find out how you can be part of our next success story.
About the Opportunity
Geláre is more than just an ice cream parlour—it’s a full dessert café experience. We aim to be the go-to destination for friends and families to enjoy freshly baked waffles and cones, paired with our ultra-indulgent, all-natural ice cream. Every visit is designed to delight the senses—from the inviting aroma of baked goods to the creamy richness of our desserts—all served in a warm, welcoming atmosphere by our energetic team.
Why Choose Geláre?
Geláre elevates the traditional ice cream shop concept, offering customers a premium dessert experience rather than just a simple scoop-and-serve model. Our carefully designed business structure minimizes waste and streamlines operations, ensuring ease of management while maintaining product quality and customer satisfaction.
A Smart Investment
Our franchise model is built for efficiency and profitability. With no full kitchen required, franchisees benefit from lower setup costs, reduced overhead, and simplified operations. Our equipment and processes have been refined over years of research and experience to ensure seamless functionality. As a globally recognized brand, Geláre offers franchisees a well-established foundation with strong operational support.
Comprehensive Franchise Support
Joining Geláre means becoming part of a trusted system with ongoing training and support. From site selection to marketing and day-to-day operations, our expert team is dedicated to helping franchisees succeed. With a structured approach and a collaborative franchise network, you’ll have the tools and guidance needed to build a thriving business.
Marketing support
Geláre’s dedicated marketing team works closely with franchise partners to drive brand awareness, customer engagement, and sales growth. Through a combination of traditional and digital strategies—including social media, SEO, and in-store promotions—we ensure maximum impact in local markets.
Training provided
New partners undergo a comprehensive two-week training program in Perth before launching their Geláre business. Delivered by our expert operations team, this hands-on training covers both front-of-house service and back-end management. Additionally, an operations field officer will support you during your first week to help you settle in. The training program cost is included in the franchise fee.
Skills
We provide ongoing training to equip franchisees with the knowledge and skills needed for long-term success. With no need for a kitchen, chef, or food preparation, franchisees can focus on delivering outstanding service, building a strong team, and fostering community relationships.
Length of Agreement
Usually 5 or 7 years and matched to the lease term.
Year Business Established
1987
Year Franchising Commenced
1992
Site locations
10
History
In 1985, Geláre founder Farid Torabi arrived in Western Australia from the United States and identified a gap in the market—while many food outlets existed, none specialized in premium desserts. Leaving behind a career in engineering with no prior business experience, he took a bold step and opened Geláre’s first store in Fremantle, laying the foundation for what would become an internationally recognized brand.
Awards
The Paddy Thompson Award 2020 - for contribution to franchising (FCA),
WA Industry & Export Awards 2010 – Service Export Award (Finalist) & (Special Commendation)
WA Industry & Export Awards 2010 – Agribusiness Export Award (Finalist).
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