Summary
Sunny Jeeps, a turnkey tourism business with an established brand, commercial permits until 2029, forward bookings, industry partnerships, multiple distribution channels and established systems.
Location Details
Noosa
Based on Queensland's Sunshine Coast, one of Australia's premier tourism destinations, offering iconic beach, rainforest and hinterland experiences based from Noosa. Operating tours across the Sunshine Coast, including the Great Beach Drive.
Potential
Sunny Jeeps offers significant growth potential. The business is currently operated by a single owner-driver, leaving substantial capacity to increase revenue through additional tours, vehicles and guides. Opportunities also exist to expand accommodation partnerships, shared tours, corporate experiences, accessible tourism and international distribution. With established systems, a recognised brand and strong industry relationships already in place, the foundations for future growth have already been built.
Hours
Flexible Hours
Lease
N/A
Employees
None
Reason for Sale
After successfully establishing the business and its foundations, the owner has decided it is the right time for someone else to take Sunny Jeeps into its next stage of growth.
About the Business
Sunny Jeeps is an award-winning boutique tourism business offering premium private 4WD nature experiences across Queensland's Sunshine Coast. Established in July 2024, the business has built a strong reputation for delivering personalised adventures to iconic destinations including the Great Beach Drive, Double Island Point, Rainbow Beach, Conondale National Park and the Sunshine Coast hinterland.
Designed as a genuine turnkey operation, Sunny Jeeps provides a purchaser with everything needed to continue trading immediately. The sale includes a 2023 Jeep Wrangler, established branding, professionally developed website, Rezdy booking system, Stripe payment platform, social media accounts, photography and video library, marketing collateral, documented operating procedures, safety documentation and comprehensive risk assessments.
The business also holds valuable Commercial Activity Permits for the Cooloola Recreation Area, Conondale National Park, Mapleton National Park and Kondalilla National Park, all current until February 2029 (subject to transfer approval). These permits provide access to some of Queensland's most iconic tourism destinations and represent a significant barrier to entry for new operators.
Sunny Jeeps has developed strong relationships with Tourism & Events Queensland, Visit Sunshine Coast, Tourism Noosa, the Australian Tourism Export Council (ATEC), accommodation providers, inbound tour operators, wholesalers and online travel agencies, creating multiple booking channels and reducing reliance on any single source of enquiries. The business also enjoys an excellent online reputation supported by five-star customer reviews and a growing library of professional photography and video content.
Sunny Jeeps has been developed over more than two years and represents far more than the physical assets included in the sale. Significant time and investment have been made establishing the brand, securing commercial permits, developing operating systems, building tourism industry relationships and creating a recognised market presence. A purchaser can step into an established business with the foundations already in place, avoiding the time, cost and uncertainty of building a comparable tourism operation from scratch.
The business is currently operated as a single owner-driver operation, leaving considerable capacity for growth. Opportunities exist to expand through additional vehicles, tour guides, shared experiences, new tourism products, accommodation partnerships and increased domestic and international distribution.
History
Sunny Jeeps was created from a passion for showcasing the Sunshine Coast in a way that most visitors never experience. Rather than offering traditional sightseeing tours, the business was built around small, personalised adventures that connect guests with the region's beaches, rainforests and hidden natural attractions.
The focus has been on delivering exceptional customer experiences and building a trusted reputation within the tourism industry.
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