About the Business

A renowned nationally recognised online retailer of baby and children's essentials is available for purchase in Melbourne's north eastern suburbs. With a 15-year trading history, the business has received dozens of industry accolades and over 6500 5 star customer reviews for its eco-friendly offerings. With a steadfast dedication to sustainability and a large and engaged loyal customer base, this is a fantastic opportunity for purchasers looking to invest in a niche and fast-growing eCommerce sector.

Key details:

*Approx $2M-3M in annual takings
*Established Multi-award-winning brand
*Equipment, fittings and stock valued at over 1.5m
*Innovative & diverse product range
*Broad market reach with large loyal following and database

Operating since 2009, the business has built a strong reputation for high-quality, eco-friendly baby products, including reusable nappies, bedding, play mats, baby bags, swimwear, accessories, and children’s essentials.

Its success is shown through prestigious awards and milestones like 150,000+ eCommerce sales and multiple industry awards. The business also partners with major retailers such as The Iconic and Chemist Warehouse, solidifying its market position and strong brand recognition nationally.

Its strategic location offers easy access to transport lines, ensuring efficient distribution nationwide. The well-appointed warehouse is ideal for storage and dispatch. With $1,500,000in turn-key dispatch set up, warehouse equipment, and stock (RRP), the business runs smoothly with a team of 5 casual staff, including graphic designers, eCommerce specialists, dispatch, and customer service personnel.

The current owner offers a complimentary training period for a smooth transition. Growth opportunities include expanding marketing efforts, boosting brand awareness, and introducing new products.

This is a unique opportunity to enter the booming parenting essentials market. With a strong brand reputation, loyal customer base, and commitment to sustainability, it’s well-positioned for continued success and opportunities for expansion locally and abroad.

Contact Kristy today!

Listing ID: ME02845
Broker: Kristy Kolaitis
Phone: 0421 136 415
Email: [email protected]
Ref: ME02845
Timestamp: 20250224010005