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Popular Bakery Franchise in Busy Southeast Shopping Centre - Ref: 13468
Summary
MOORABBIN & MALVERN EAST | OFFERED AS A PACKAGE | EXPRESSIONS OF INTEREST
Location Details
49 Waverley Rd
Potential
**GROWTH POTENTIAL**
TOAST IT! is a stable, profitable business with clear, commercially proven levers for an incoming owner or group to grow revenue and profit:
- Extended weekday and early-evening trading
- Further growth of its strong Uber Eats channel
- Catering, events and corporate orders
- High-margin menu extensions and grab-and-go items
- A loyalty program and local marketing built on its Nova 100 award
- Additional company-owned, licensed or franchised sites
Skills
OPERATIONAL SIMPLICITY
TOAST IT! is built to be simple, repeatable & low-risk to run:
- Streamlined menu keeps food costs & wastage low & service fast
- Compact, high-volume kitchen & service footprint
- Consistent systems across both venues, with shared staffing & training
- Established suppliers & trained teams at both sites
- Documented recipes & processes ready to scale
- Daytime hours that suit an owner-operator lifestyle
An owner-operator can step in from day one, while a group can replicate the model with minimal added overhead.
Hours
Short trading hours: a daytime model that gives the owner-operator a strong lifestyle balance.
Lease
SECURE LEASE TENURE
Moorabbin - very low rent.
Malvern East - excelelnt rental terms .
Employees
STRATEGIC UPSIDE FOR GROUP BUYER
A proven, replicable format with brand equity in 2 catchments. Its tight menu, standard systems & compact footprint suit company-owned or franchised rollout across Melb & interstate, without full-service complexity.
Reason for Sale
WHY THIS OPPORTUNITY
A rare turnkey opportunity in Melbourne's competitive QSR and coffee market:
- Proven, profitable dual-site operation, ready from day one
- Simple model that is easy to run and scale
- Two established sites in strong catchments
- Very low Moorabbin rent and tenure to 2031
- Distinctive brand, social presence and delivery partners
- Substantial fit-out, equipment and stock included
- Clear path to growth and multi-site expansion
About the Business
TOAST IT! is a well-established, dual-site hospitality business specialising in gourmet toasties and specialty coffee, trading from Moorabbin and Malvern East and offered for sale as a single package. This is a turnkey, branded café platform with strong revenue growth, secure lease tenure, and meaningful normalised owner earnings.
THE BUSINESS
TOAST IT! has established itself as a distinctive presence in Melbourne's daytime food retail scene. The concept is built on a deliberately narrow but well-executed offer: barista-grade specialty coffee paired with a signature range of gourmet toasted sandwiches. This focus has enabled the Business to deliver consistent quality, tight cost of goods, and a highly efficient operating model across both sites.
Moorabbin (Tuck Street) — the original store sits in a rapidly evolving industrial pocket that has shifted from traditional workshops and manufacturing into a thriving mix of breweries, eateries and creative businesses. The site benefits from very low rent relative to turnover and a renewed lease to April 2031, delivering exceptional occupancy cost and long-term tenure for an incoming owner.
Malvern East (Waverley Road) — the second store extends the brand into a busy residential and commuter catchment. A generous café footprint, strong local appeal and a lease to December 2028 plus a further 3-year option to 2031 make it an ideal complement to Moorabbin, capturing both neighbourhood and passing trade in a popular strip setting.
Together, the two venues form a cohesive, brand-consistent operation with shared systems, common suppliers, and a repeatable operating rhythm — a rare combination in a market where most independent cafés and QSR businesses are single-site and owner-dependent. The dual-site structure diversifies income and reduces reliance on any one location.
AWARD-WINNING SIGNATURE PRODUCT
TOAST IT! has recently been named the winner of Nova 100’s Best Toastie in Melbourne competition, featured on the Jase, Lauren and Clint Breakfast Show. With the program reaching more than one million listeners daily, the recognition provides significant third-party validation for the brand’s core product and strengthens its profile across the Melbourne market.
This is a powerful brand asset: a signature product with genuine public recognition, proven consumer appeal and a story that can continue to be leveraged through local marketing, social media, PR, menu positioning and future site expansion.
History
**MENU STRENGTHS**
TOAST IT! is built on a focused, craveable menu: premium gourmet toasties on sourdough, kids' toasties, gluten-free and vegan options, & quality coffee. The streamlined daytime model is simple to run, easy to train & built for high throughput across dine-in, takeaway & delivery. Signature toasties offer high perceived value & travel well, while the specialty coffee program drives repeat weekday trade, strong margins & bigger baskets at peak times.
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