Swimart Mermaid Waters – Established Franchise in the Heart of the Gold Coast

About the Business

Swimart Mermaid Waters is for sale. It is an established pool retail and service business that has traded from the same location since 1988.

The store sits in one of the Gold Coast’s most desirable residential areas. Its catchment covers Mermaid Waters, Broadbeach and Burleigh, where high-value homes create demand for regular pool servicing. More than 16,000 customers are on the database.

The business has around 150 regular services in winter, rising to 250 over summer. Revenue is split roughly 60% retail and 40% service, so it combines walk-in trade with recurring service income.

Since purchasing in 2018, the owners have strengthened systems and profitability. The business now runs on cloud-based systems with electronic service records and direct debit options, allowing remote management with the right team.

The store is approximately 100sqm and located in a neighbourhood shopping village alongside an IGA, bottle shop, bakery and butcher, with around 50 car parks. The lease runs through to 2029, with two further five-year options.

The nearest competing pool store closed approximately two years ago, leaving only a small number of mobile operators in the immediate area.

The owners are selling to move on to their next venture.

Business Highlights

- Established in 1988
- More than 16,000 customers on the database
- Recurring service base of 150 to 250 regular services, depending on the season
- Approximately 60% retail and 40% service revenue
- Cloud-based systems that allow remote management
- Lean, settled team across retail and servicing
- Premium coastal catchment covering Mermaid Waters, Broadbeach and Burleigh
- Limited local competition
- Shopping village location with ample parking
- Lease through to 2029, plus 2 x 5-year options
- Backed by the Swimart franchise network

Growth Opportunities

Local marketing offers clear room for growth, since the business has relied mostly on word of mouth and walk-in trade to date. Other opportunities include increasing service capacity and converting more of the existing customer database to regular servicing.

The business also sits in one of the Gold Coast’s strongest growth areas, with a steady flow of new residents and high-value homes. An owner who is actively involved in the business would be well placed to drive further growth.

For a buyer looking to step into an established Swimart franchise in a premium coastal market, Swimart Mermaid Waters is a strong opportunity.

Price and further details available to qualified buyers.

Enquire today.