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Established Children’s Clothing Brand with Loyal Following & Online Store
Summary
AVENN Optics - The brand has been built, comes with inventory, and the e-commerce platform. Inventory valued at approx $39,000 Wholesale. Sale comes with my 25 years eyewear experience and assistance.
Potential
Inventory with 3rd party logistics ready to pick and pack orders. Potential to sell internationally. Needs marketing budget, and experienced marketing perosn. Offering sunglasses, and optical prescription. I have set up everything so it is turnkey, and ready to go.
Skills
Eye for fashion and trends. I will help teach the purchaser what they need to know. I have 25 years experience in the Eyewear industry.
Hours
Your choice
Lease
No lease
Employees
No employees
Reason for Sale
Due to commitments in other business ventures, I no longer have the time and resources required to give Avenn the attention it deserves. The brand is pre-revenue. Significant work has gone into product development, sourcing, branding, inventory acquisition, photography and website development, however a meaningful marketing campaign was never undertaken. The business is now offering an opportunity to acquire the remaining inventory and associated brand assets in a single transaction.
About the Business
Avenn is a modern Australian eyewear brand developed by industry veteran Wade Sutton, founder of Filtrate Eyewear.
Created after more than two decades in the eyewear industry, Avenn was built around a simple belief: quality eyewear should be defined by product, design and value—not by inflated brand premiums.
The brand combines clean, contemporary styling with quality materials and accessible pricing, appealing to consumers who value authenticity over status-driven branding.
Avenn was designed as a scalable direct-to-consumer eyewear business, supported by professionally developed branding, packaging, product photography, website infrastructure and inventory.
The acquisition includes a ready-to-launch brand platform, making it an ideal opportunity for an existing eyewear company, e-commerce operator or entrepreneur looking to enter the eyewear market without the time and cost of building a brand from scratch.
History
Avenn was founded by Wade Sutton, founder of Filtrate Eyewear and an eyewear industry veteran with more than 25 years of experience in product development, manufacturing and brand building. Created to offer quality eyewear without the inflated pricing associated with major brands, Avenn was developed as a modern direct-to-consumer eyewear business. The sale includes established branding, website, social media assets, inventory and supplier relationships, providing a turnkey foundation for future growth.
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