Summary
Own an established 5-suite boutique accommodation business and landmark 1890s property in central Alexandra Vic + caretakers cottage. Freehold, business and selected fittings included for $1.3 million
Location Details
12 Albert Street Alexandra Vic
Landmark 1890s property on half an acre, 2 hours North East of Melb CBD incl five beautifully appointed guest suites with private ensuites, a shared guest lounge, established gardens, guest parking and separate private accommodation, country kitchen.
Potential
An appealing opportunity for a couple, sole operator or semi-retired buyer seeking a flexible lifestyle business with growing earning capacity. Summerlands has achieved steady growth over the past four years, with further room to increase occupancy, direct bookings and year-round stays. A new owner could retain the streamlined accommodation-only model or explore additional revenue through weekend breakfast packages, special occasion stays, curated local experiences and regional partnerships, subject to any required approvals.
Skills
Summerlands is well suited to an owner-operator with good communication, organisation and customer service skills. Experience in hospitality or tourism would be helpful but is not essential. The established accommodation-only model is straightforward to operate, with online booking systems and flexible hours. Basic skills in guest communication, housekeeping and/or coordination and digital marketing would help a new owner continue building the business. If you enjoyed gardening, the garden could be extended, or utilising the current gardener
Hours
Flexible, currently operating 7 days remotely. Capacity to block dates for personal time.
Lease
n/a
Employees
Currently employ two casual superstar housekeepers onsite and outsource fantastic local gardener, and linen service.
Reason for Sale
After more than 24 wonderful years operating businesses in the area, life is taking us in a new direction. We have loved being part of this community and caring for Summerlands, but now it is someone else’s turn to love this beautiful old girl and take her into her next chapter.
About the Business
A rare opportunity to purchase Summerlands – Country Luxe, an established boutique accommodation business together with its magnificent freehold property in the heart of Alexandra, Victoria’s High Country.
Set within a beautifully presented landmark residence dating from the 1890s, Summerlands combines historic character with contemporary comfort. The property occupies approximately 2,292m² in a quiet no-through road, just a short stroll from Alexandra’s cafés, restaurants, shopping and local attractions.
The established accommodation business features five individually styled guest suites-four King Suites and one Queen Suite. Each has a private entrance and ensuite, allowing guests to enjoy privacy while retaining access to the property’s inviting shared lounge and garden surroundings.
Guest amenities include Wi-Fi, Smart TVs, espresso machines, minibars showcasing local products, robes and slippers. One King Suite is also dog-friendly, creating an additional point of difference within the regional accommodation market.
The property also offers generous private living and entertaining spaces, a country-style kitchen, established gardens, substantial off-street parking and a separate caretaker’s suite. This flexible configuration could suit hands-on owner-operators, a couple seeking a regional lifestyle change, or buyers wishing to appoint management while retaining private accommodation on site.
Summerlands is positioned as a relaxed and refined base for couples, corporate travellers, small groups and visitors exploring Alexandra, Lake Eildon, the Great Victorian Rail Trail and the broader Murrindindi and High Country region.
The sale price of $1.3 million includes:
• The freehold property at 12 Albert Street, Alexandra
• The established Summerlands – Country Luxe accommodation business
• Selected furniture, fittings and operational items
• Existing business and marketing assets, subject to the final sale agreement
Some personal belongings and furniture of sentimental value will be excluded from the sale. A detailed inclusions and exclusions inventory will be agreed with the successful purchaser.
This is an opportunity to acquire a distinctive property, an established tourism business and an enviable regional lifestyle in one complete offering.
Price: $1,300,000
Genuine enquiries are invited. Further business information and inspections are available by arrangement.
History
Built in the late 1800s by Alfred B. Ainsworth, a local conveyancer and former mining surveyor, Summerlands began as a grand family residence. Over its long history, it has moved between being a private home and a boarding house, welcoming generations of residents and guests. In 2022, an extensive renovation transformed the residence into five private luxury guest suites with ensuites, complemented by welcoming shared spaces, while carefully preserving the warmth, character and heritage of this grand old home.
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