Summary
Soul Origin is a family-owned and operated business, started right here in Australia. Serving fast, fresh and healthy food options as well as delicious coffee.
Location Details
Western sydney
About the Opportunity
We are the family that you choose!
Soul Origin is a family-owned and operated business, started right here in Australia. Serving fast, fresh and healthy food options as well as delicious coffee.
At Soul Origin, Franchise Partners are one of the most important aspects of the brand – they create our culture. We aim to partner with the best Franchise Partners from around the world who like us believe in and have a passion for fresh food, killer coffee and family.
Soul Origin is built from a passion to connect, the willingness to learn and the vision to deliver. The culture is the soul of the brand. A culture that brings people together and represents the soul and origin of authentic food and coffee flavours from around the world.
"Our philosophy is that everyone deserves to eat fresh food, everyday… after all - your body deserves it. We have a vision to lead the way in re-educating the world on how they think about fast food." - Hao Quach Soul Origin Co-Founder.
We are independently rated 5 star for the quality of our franchise system, the support, financial strength, legal compliance and operational process.
Marketing support
Soul Origin is synonymous with fresh salads and killer coffee thanks to our marketing team. All national campaigns & social media are managed by the team allowing you to focus on the your business.
On a national level, the annual marketing calendar includes above-the-line media and below-the-line advertising, new product development, seasonal campaigns and digital development. Locally, the marketing team alongside your Area Coach assists in facilitating initiatives to drive marketing activities within the local community.
Training provided
Prior to opening your Soul Origin store, all new Franchise Partners complete a comprehensive six-week training program. You will be trained by experienced in-store and support centre team members. Our training consists of a mix of theoretical, digital and practical training.
Our online Learning Management System delivers on-going e-learning initiatives to you and your team to ensure that all team members have a consistent on-boarding program and assists you to develop your in-store team on an ongoing basis.
Skills
The most successful franchise stores are reflective of the commitment and dedication of their owners. Your success is determined by your willingness to live and breathe the Soul Origin brand, that means being in your business and not just treating it as an investment
We will teach you the rest.
Length of Agreement
Our agreements are generally tailored to suit the length of the leases that Soul Origin puts its name to. Our goal is to see initial agreements that last up to 7 years.
History
Whilst many companies were closing their doors during a global financial crisis, Soul Origin’s initial concept was not only keeping afloat – it was thriving.
Hao, one of the founding brothers puts this down to a commitment to worldwide best practice. A strict insistence on the highest standards of freshness and compliance, and a commitment to excellence in quality, flavour, and service.
After fine-tuning the concept for three years the first Soul Origin store was opened in 2011 and the Soul Origin brand was unveiled to the world.
Awards
Top Franchise Awards - Regularly in the top 10, in 2025 we were number 2 and the highest ranked food brand.
2025 QSR Media Awards – Best Brand Transformation – after 15 years it was time to refresh the brand in 2024, this is recognition we got it right.
Connect with us