Summary
Soonta franchise opportunity in Westfield Southland, Cheltenham VIC. Fresh, healthy Vietnamese concept with strong customer appeal and consistent weekday and weekend trade.
Location Details
Westfield Southland Shopping Centre
Located in Westfield Southland, a major Melbourne shopping destination. Positioned in a strong food and takeaway environment with consistent weekday and weekend customer demand.
About the Opportunity
Join the Soonta Franchise Family – A Path to Success and Healthy Living
Inspired by our mantra, "Live Healthy, Live Happy," Soonta is seeking passionate, like-minded partners who are dedicated to real food and balanced lifestyles. Powered by fresh, locally sourced ingredients, each Soonta store serves nourishing, delicious meals that resonate with health-conscious customers.
We’re looking for the perfect partners to join our successful and growing brand.
Benefits of Owning a Soonta Franchise:
Comprehensive Training & Support: Full ongoing assistance, including personalized one-on-one training.
Marketing Assistance: Complete support across both digital and traditional channels to drive business growth.
Healthy Work-Life Balance: Enjoy the flexibility and satisfaction of owning a business with strong operational support.
Established Brand: Leverage the strength of a well-known and trusted name in the market.
Innovative Menu: Offer a unique and popular menu inspired by healthy Vietnamese cuisine.
Simple Business Model: A straightforward, easy-to-manage system.
Multi-Ownership Opportunities: Expand your portfolio with multiple locations.
Additional Revenue Streams: Tap into the manufacturing and selling of our proprietary canned tea brand.
Why Choose Soonta? Soonta is an established and reputable brand, known for using only premium, locally sourced ingredients. Our Vietnamese cuisine is a healthy and popular choice for breakfast, lunch, and dinner. With competitive pricing and a focus on healthy eating, Soonta is poised for continued growth, capitalizing on current market trends.
Benefit of Owning Soonta Southland (Cheltenham VIC):
Prime High-Traffic Location: Positioned in Westfield Southland, one of Melbourne’s largest retail centres, delivering strong daily foot traffic and excellent brand exposure.
Strong Local Demographics: Servicing a large and established catchment with solid spending power, supporting consistent sales performance.
Destination Retail Hub: Surrounded by major retailers, supermarkets and entertainment, driving repeat visits and all-day customer flow.
Proven & Scalable Model: Backed by Soonta’s established franchise system, designed for stable operations and long-term growth.
Build your business in a high-performing retail environment with full support from the Soonta team.
Marketing support
As a valued franchise partner, you'll receive comprehensive support from our dedicated marketing team and expert agencies. We craft specialized campaigns and tailored local strategies for each location to drive foot traffic and maximize return on investment. These efforts include leveraging radio, social media, community newspapers, and professionally designed point-of-sale materials and promotional flyers to ensure your success.
Training provided
As a valued franchise partner, you will receive comprehensive training to ensure your business success. This includes in-depth systems training and food preparation processes, delivered through hands-on, in-store sessions and one-on-one guidance during the initial trading period, with ongoing support always available.
Skills
We welcome partners with experience in food service and handling, as well as an understanding of quick-service restaurant operations. You don’t need to be an expert—Soonta is here to support you every step of the way!
Length of Agreement
The franchise agreement with Soonta is for a 5-year term, with the option to renew the contract every 5 years.
Year Business Established
2008
Year Franchising Commenced
2015
Site locations
20
History
Our Story:
Began in 2008 with a small shop on Waymouth Street. Our mission was simple: eat tasty, eat healthy.
Fast forward to today, Soonta has grown to 20 franchise stores across South Australia, Victoria, Queensland and Western Australia, including key locations such as Royal Adelaide Hospital.
As we continue to grow, what remains unchanged is the simplicity of our purpose: Eat. Love. Food. Fun.
We’re a proudly Australian-founded and owned business, committed to sourcing our ingredients locally.
Awards
2024 QSR Editor's Choice
2024 Australian Women’s Small Business Champion Award
2025 FCA Finalist
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