Summary
Passionate about kids & sport? Own this iconic Ballarat business! Highly profitable with deep community ties & huge scope to expand. Proven success + long-term school & kinder relationships in place.
Royalties
12% of gross
Location Details
Massive Western Victoria territory centred in Ballarat, spanning from St Arnaud to Skipton. Coverage includes key regional hubs: Ararat, Avoca, Stawell, and Hamilton. Established long-term ties across this high-growth geographical footprint.
About the Opportunity
Kelly Sports Greater Ballarat: Score a Winning Business Legacy
Rarely does an opportunity arise to acquire a business blending high profitability with genuine community impact. Kelly Sports Greater Ballarat is an established, premier franchise with a massive geographical footprint and a reputation for excellence. Whether you are a corporate professional seeking a career change or a sports enthusiast ready to lead a regional empire, this is your chance to "Score Big."
A Diverse Revenue Powerhouse
The business operates on a high-margin, low-overhead hybrid model, combining stable B2B contracts with direct B2C demand:
- B2B (Schools & Early Childhood): Long-term, recurring relationships with 50+ schools. Includes federally funded Sporting Schools programs and integrated PE curriculum support.
- B2C (Families & Community): Highly popular after-school programs, holiday clinics, and birthday parties that parents rely on year-round.
- Events: Partnering with local councils and corporate organizers for community festivals.
Unrivalled Territory & Scope
This regional powerhouse spans from St Arnaud in the north to Skipton in the south, encompassing hubs like Ararat, Avoca, Stawell, and Hamilton. This vast territory provides a massive "built-in" growth lever to expand deeper into these thriving regional communities.
The Master Franchisee Advantage
A unique highlight of this sale is the partnership. You are buying directly from the Seller, Dom Swinton, who is also the Master Franchisee for Western Victoria.
- Favourable Terms: Buying from your future mentor allows for flexible negotiation.
- Guaranteed Support: Unlike other sales, the person who sells you the business is professionally incentivized to ensure you succeed, providing local, on-the-ground guidance from day one.
Why This is a Premier Investment
- 15-Year Security: A clean start with 3 x 5-year terms (15 years total).
- Elite Marketing: Full-time national support for social media, email, and state-wide campaigns.
- Turnkey Infrastructure: Proven systems for HR, recruitment, and accounting—plus a library of session plans and Canva templates.
- Mentorship: A rewarding role mentoring young adults to become elite coaches.
Who Are You?
We are looking for a driven leader who is passionate about youth physical activity and mentoring. You should be a strong communicator capable of building trust with schools and parents, while being organized and ready to lead a team with purpose.
Turn your passion into a profitable legacy. Enquire today.
Marketing support
Benefit from a dedicated full-time marketing team across the Kelly Group! Marketing is entirely "done-for-you," featuring elite social media management (Victoria-wide), automated email marketing, and high-impact state campaigns. Access a massive library of ready-to-go Canva templates and professional designs for every occasion. A major franchise pro: the brand growth is handled at a head-office level, allowing you to focus 100% on building local relationships and driving profit.
Training provided
Benefit from an extensive and comprehensive 10-day training program covering every detail: HR, accounting, marketing, child safety, recruitment, program delivery, policies and procedures. Includes full session plans & manuals. A standout USP: seller Dom Swinton is the Master Franchisee for Western Victoria &lives in Ballarat. You are buying from the very person responsible for your ongoing support & success! Unlike other sales, you get a local mentor dedicated to your growth, ensuring a seamless transition and expert guidance for years to come.
Skills
Seeking a driven leader with a deep-seated passion for youth sport and physical activity. You thrive on inspiring young children while taking pride in mentoring young adults to become elite coaches and community role models. This business requires a high-energy, organized communicator who can lead a team with purpose. If you are a motivated individual who loves building relationships and wants to shape the next generation through sport, this high-performing Ballarat territory is your perfect match.
Length of Agreement
Secure a 15-year legacy (3x5 year terms) buying directly from the Master Franchisee, Dom Swinton. As your future mentor is the seller, we can offer favourable terms and unmatched local support. Renewal is every 5 years at $5k + GST, plus legal fees ($2,200–$2,750 + GST). This provides a "clean start" with the person legally responsible for your success. You aren’t just buying a business; you’re securing a partnership with a Ballarat local committed to helping you thrive. Long-term stability meets expert, on-the-ground guidance.
Year Business Established
2011
Year Franchising Commenced
1994
Site locations
50
History
Founded in 1994, Kelly Sports has evolved into Australasia’s leading youth sports provider. With a 30+ year heritage, the brand expanded to NZ in 2007 and now operates 50+ franchise offices coaching 60,000+ kids weekly across 500+ venues. Under stable leadership since 2010, the network has shifted from basic coaching to a comprehensive physical literacy partner for schools through B2B contracts and B2C programs. This longevity and proven system offer investors a secure, respected brand with deep community roots and a massive regional presence.
Awards
Kelly Sports 30 Years (Est 1994). Buy from Master Franchisee Dom Swinton: 2012 Rookie of Year, 3-peat Franchisee of Year (2016-18) & Event of Year winner. 1 of 2 to ever win 3 in a row! Elite mentor, favourable terms & a premier, multi-award-winning territory.
Connect with us