Summary
An exciting opportunity to own a much-loved highly profitable florist shop including lush indoor plants in Dubbo. This walk-in walk-out business is fully set up and ready to operate from day one.
Revenue
$191,615 pa
Rent
$33,090 pa
Expenses
$28,908 pa
Net Profit
$129,617 pa
Location Details
31 Bultje Street
Perfectly positioned on Bultje Street, the business benefits from:
- Steady foot traffic
- Easy customer access and parking
- Strong repeat customer base, who appreciate the beauty of the display and layout
- Continual traffic flow
Potential
Why This Business Stands Out
- Opportunity to expand online and event-based services, including weddings and events for which Dubbo is a destination point
- Due to the closure of one of the major florists in Dubbo, trade has rapidly expanded, and the business would amply support extra staff and growth.
- Consistent profitability
- Low overhead, simple operating model
- Strong community presence and brand recognition
- Established supplier and courier networks
- Additional revenue stream through indoor plant sales
Skills
- A flair for floral design, along with strong customer service and sales skills.
- The business is designed for simplicity and efficiency
- The business can be easily run by a single owner or investor.
- One-person daily operation with opportunity to expand staffing as opportunities emerge
- Local deliveries handled in-house
- Regional deliveries are outsourced with an extensive delivery reach and established courier relationships
- This structure keeps costs low while maintaining quality and control.
Hours
This is a flexible 9-to-5 business. This allows an opportunity to capture clients outside traditional business hours.
Lease
A lease is in place that can be assigned as part of the sale, with options to renew.
Employees
At the moment the business is owner-operated. During peak periods such as Anzac Day, Mother’s Day and Valentine’s Day, additional support is beneficial. There is excellent opportunity to expand the workforce to grow the business.
Reason for Sale
The owner is looking for a lifestyle change after 27 years of successful trading. This presents an opportunity for a new owner to acquire an established operation with existing systems, clients, and growth potential. The business is currently run efficiently by a single owner, with scope to expand staffing and further develop operations if desired.
About the Business
Flowers by Jennifer presents a rare opportunity to acquire a well-established, highly regarded florist on Bultje Street in Dubbo. Ideally positioned with convenient parking and consistent foot and road traffic, the business benefits from strong walk-in trade while offering further upside through online expansion and supplying event floral arrangements.
For more than 27 years, the business has been deeply embedded in the local community, servicing a broad and loyal client base across Dubbo and the wider Central West. As a key regional hub, Dubbo supports surrounding communities, including hospital services for births and major life events, positioning the business at the heart of meaningful customer moments.
The success of a florist business lies in providing "hatch, match and dispatch". Dubbo is uniquely positioned, as it is the only hospital that delivers babies from western NSW. Dubbo is also a wedding destination.
Dubbo provides services from two crematoriums, which is also unique in the Central West.
Flowers by Jennifer provides floral arrangements for all occasions — celebrations, milestones, and farewells — and offers a curated selection of indoor plants, creating a diversified and consistent retail revenue stream that sets it apart from competitors.
Flowers by Jennifer is more than a retail business; it is an emotionally connected service that participates in life’s most important events, delivering both customer fulfilment and strong community value. The business suits either an owner-operator passionate about floral design, customer service, and retail operations, or an investor.
With its established reputation, loyal customer base, and opportunities for growth, Flowers by Jennifer represents a rewarding and sustainable investment with both financial and personal returns.
History
Established in 2000, Flowers by Jennifer has become a much-loved part of the thriving Dubbo community. Located on Bultje Street, the shop enjoys an ideal position — offering convenient parking while still benefiting from steady foot and road traffic, as well as walk-in customers.
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