Summary
Profitable Workwear & Safety Business – $775K 2025 turnover. In-house embroidery, growing online sales, Australia wide supply. Established 2007. Unlimited growth potential.
Revenue
$775,000 pa
Rent
$23,650 pa
Net Profit
$169,447 pa
Location Details
Cairns, North Queensland
Cairns, Queensland. Home Based Business. Ample parking on premises and on a main road.
Potential
The current location can be sold as an add-on OR the business can be moved and take on more of a retail presence.
Online: There is a huge opportunity to grow the e-commerce sales.
Brand Awareness: customer base is continually growing via positive Word-of-Mouth and radio advertising. There is currently an untapped opportunity with greater advertising and brand awareness strategies via social media.
Competition: There is very limited competition in Cairns. The business receives new customers on a daily basis via email and walk-ins.
Skills
Ideal for buyers with or without experience in the industry. Full training can be provided for as long as necesssary to continue the great name and reputation that AWWAS enjoys.
Hours
Current Hours- 8am - 4.30 pm Mon- Thu. 8.30am - 12.30pm Friday.
Lease
No current lease.
Employees
There is one full time sales employee. If an embroiderer is put in place the owner is largely hands off the business. This has been done many times over the 18 year history of the business.
Reason for Sale
The owner started the business in 2007 and is ready for something else. The business will benefit from fresh owners and new ideas to drive it to the next level. It's a fantastic and fun business!
About the Business
Ambition Workwear & Safety(AWWAS) is a profitable, long-established business specialising in uniforms, workwear, PPE, and embroidery. Established in 2007, the business has built a reputation for quality, reliability, and service, supplying Queensland-wide customers and a growing base of online clients Australia-wide.
The business services a diverse mix of clients including- any and all businesses requiring uniforms and individuals who want to wear professional branded attire. These include- trades, government departments, TAFE, hospitals, medical and corporate organisations. Its trusted relationship with TAFE ensures consistent orders, while online sales continue to expand, offering significant growth potential.
What makes Ambition Workwear & Safety unique is its in-house embroidery capability, fast turnaround times, and ability to customise uniforms at scale. With two single-head and one four-head Barudan embroidery machines, supported by Wilcom software, the business can deliver high-quality results quickly and efficiently. Screen printing is outsourced LOCALLY, providing flexibility without additional overheads.
Turnover reached $775,000 in 2025, with a lifestyle income (SDE) of around $200,000 per annum for the owner, positioning the business as both profitable and stable. Online sales up 30% this year.
Assets include embroidery equipment, office and showroom fit-out, extensive samples, a long established and well ranking e-commerce website valued at $150,000, and good branding across signage and digital platforms. The business operates from premises that also present the option to package with the property, offering additional rental income or long-term security.
There are multiple avenues for further growth: expanding online and e-commerce sales, increasing advertising and brand awareness, developing social media engagement, and adjusting product margins to industry benchmarks. Moving the business to a larger more exposed location would increase retail sales and turnover.
This is a rare opportunity to acquire a well-established, respected business that offers not only strong financial returns but also the lifestyle freedom and flexibility to either maintain a comfortable income or scale into a multi-million-dollar enterprise.
History
Founded 2007. After 3 years of rapid growth, in 2010 the business to its current premises on Spence Street and introduced an e-commerce store.
Cairns is an underserviced market which meant the steady growth by word of mouth continues to grow the turnover. In 2025 the addition of local radio advertising grew the business phenomenally due to the changing market conditions and lack of service in the region. The potential ahead is very exciting for a new owner.
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