About the Business

An outstanding opportunity to acquire a highly systemised online school apparel business specialising in personalised school leaver shirts and related custom school apparel.

Operating as a standalone carve out from the long established Smart Gift Ideas business, this division has experienced strong growth by simplifying what has traditionally been a difficult ordering process for schools. The business offers a made to order model, outsourced production, strong design systems and national reach.

Key features include:
- FY26 to date net sales of approx. $665,586 ex GST to 10 June 2026.
- FY26 to date gross margin indicator of approx. 61.7%, subject to verification.
- 362 customers and 452 orders in FY26 to date.
- Vendor records indicate 248 FY25 customers returned in FY26.
- 114 new customers added in FY26 to date.
- No finished stock inventory other than sample sizing sets.
- Can be operated from anywhere in Australia.
- National Australian primary school email and mailing database.
- Extensive vendor training and transition support proposed.


The business services a clearly defined and recurring school market. Year 6 leaver shirts are increasingly treated as a cohort or uniform item rather than a discretionary gift product, creating annual repeat order potential and a strong reason for schools to return each year.

The division is commercially distinct from the vendor's broader school gifting business. It targets school administrators, Year 6 teachers and parent organisers, rather than relying on traditional gift sector contacts.

Growth opportunities include further penetration of Australian primary schools, structured annual email campaigns, Year 12 apparel, staff shirts, house shirts, interschool sport, corporate shirts, dance schools, club apparel and broader customised uniforms.

The owners are approaching retirement age and have decided to sell the division while it is still in a significant growth phase. They will retain the broader Smart Gift Ideas gifting business and provide structured post sale support to assist a smooth transition.

This opportunity may suit an owner operator, e commerce buyer, apparel or uniform business, promotional products operator, school supply business or strategic acquirer seeking a scalable niche with strong repeat customer dynamics.

Further financial and operational information will be made available to suitably qualified parties following completion of a confidentiality agreement and vendor approval.

Asking Price: Expression of Interest

Broker: Theo Pettaras
Reference: NSW12173
Phone: +61 405 102 102
Email: