Summary
Acquire The Knife Merchant Aus, a well established Australian e-commerce brand specialising in premium filleting, hunting, butchering and kitchen knives. A turnkey business with consistent sales.
Revenue
$210,576 pa
Expenses
$151,135 pa
Net Profit
$59,441 pa
Location Details
Mobile Trailer set up for expos/markets as well as established ecommerce business.
Currently based in Dampier WA
Potential
Growth Opportunities
• Expand product range
• Increase digital marketing (currently underutilised)
• Partner with fishing charters & retailers
• Grow presence at events and competitions
• Build subscription or bundle offers
Skills
Customer Service, Computer Literacy
Reason for Sale
Owner is stepping back due to family commitments and focus on another business.
About the Business
What’s Included
• Fully built and operational website (Wix platform)
• Established brand with strong reputation in the fishing/diving community
• Supplier relationships (including premium knife brands)
• Customer database + email list
• Social media accounts
• Branding assets
• Mobile event setup (trailer, signage, display equipment) ready for markets/events
• All inventory included (valued separately at cost)
Why This Business Stands Out
• Niche, passionate customer base (fishing & spearfishing market)
• Authentic brand with strong community connection
• Ability to sell both online and at physical events
• Simple product range with proven demand
• Huge potential to expand (wholesale, retail partnerships, content marketing)
Lifestyle Friendly
• Can be run in a few hours per week
• Flexible and location-independent
• Perfect for a couple, side hustle, or ocean enthusiast
History
The Knife Merchant Aus has been operating for approximately 8 years, originally building its reputation through attendance at regional shows and events across Western Australia. In recent years, the business has successfully transitioned into an online retail model, expanding its reach and establishing a strong presence within the fishing community.
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