Summary
Are you a funeral director, estate planner, or probate lawyer looking to generate automated revenue with an established self-service estate administration platform for NSW, VIC, QLD & WA?
Revenue
$12,074 pa
Rent
$0 pa
Expenses
$3,404 pa
Net Profit
$8,670 pa
Location Details
NSW, VIC, QLD, WA
The business runs online and serves customers in New South Wales, Victoria, Queensland and Western Australia.
Potential
simplyEstate is an established, profitable online business that has guided over 180,000 Australians after a loss. Operating for 7 years, it offers a trusted self-service platform for estate administration in NSW, VIC, QLD and WA, with strong SEO, evergreen content, and scalable monetisation potential.
Growth Potential:
- Add subscription model for content
- Expand paid downloadable resources
- Create video content for outreach
- Partner with funeral directors for referrals
- Monetise via listing fees and affiliate partnerships
Skills
This business is perfect for a(n):
- Estate planner & will service provider looking to generate automated revenues with post-death executor self-service.
- Funeral director seeking additional automated revenue from its clients after the funeral.
- Estate & probate lawyer or paralegal wanting to offer additional revenue or start their own business.
- National law firm wanting to provide a self-service platform to free up lawyer time for complex matters.
- Digital marketer wanting to scale a proven digital asset.
Hours
Runs 24/7 online.
Effort was 1-2 hours per week for the last 16 months.
Lease
N/A
Fully online business
Employees
N/A
Reason for Sale
I founded simplyEstate and ran it for 7 years knowing from own experience that estate planning and deceased estate administration needed to be made simpler in Australia. It’s been incredibly rewarding to help thousands of families during one of the most difficult times. The business is automated and profitable, but I’m ready to dedicate my time to my main work. It’s time for someone else to take it to the next level.
About the Business
Key Highlights
- Life Time Revenue: $76,857
- Profit margin: 72% (FY24/25)
- Email list: 3,186
- Traffic: 183,000+ users (261,425 * 70.25% (100% - Bounce Rate))
- Bounce Rate: 29.75%
- Average Session Duration: 3min 56sec
- Hands-off operations: Minimal weekly involvement (1-2 hours)
Growth potential
- Add subscription model for content
- Expand paid downloadable resources
- Create video content for outreach
- Partner with funeral directors and other service providers for referrals
- Monetise via listing fees and affiliate partnerships for service providers (e.g. accounting, tax, financial planning, legal, real estate, conveyancing)
Included in Sale
- Domain: simplyEstate.com.au
- Company entity, name and trading name
- All website content and backend
- Email list (3,186 addresses)
- Branding and social media accounts
- Historical analytics and financials
- Transition support and handover
More details available on request.
Price
A$12,074 + cash at bank. Serious buyers only. NDA required for sales prospectus, full financials and traffic reports.
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