Summary
Online maternity dress hire business with 8+ years of profitable trading. Home-based with no lease, fully relocatable anywhere in Aus, and currently operated in just 25-30 flexible hours per week.
Potential
Further opportunities exist through increased investment in digital advertising and UGC content, greater utilisation of the existing inventory, expansion of the established labour TENS hire category, and developing additional partnerships with photographers, maternity care providers and complementary businesses.
Skills
No specialist qualifications are required. The business is ideally suited to someone with strong customer service and organisational skills, together with a basic understanding of e-commerce, social media marketing and inventory management. Full training and a comprehensive handover will be provided, making the business suitable for both first-time and experienced business owners.
Hours
Approx. 25-30 flexible hours/week. Ideal lifestyle business for families or owner-operators.
Lease
No lease or shopfront required. Home-based, low overheads and relocatable Australia-wide.
Employees
1
Reason for Sale
After successfully building and operating the business for more than eight years, the owner has decided to pursue a new career path and is looking to pass this well-established business to someone who can continue its next stage of growth.
About the Business
## About the Business
Acquire Australia's leading dedicated maternity dress hire business, with over 8 years of established trading, more than 1,000 five-star customer reviews and a loyal customer base across Australia.
**Key Highlights**
* 550+ premium maternity and special occasion dresses included
* Established labour TENS machine hire revenue stream
* Strong SEO and national online presence
* Fully home-based with **no lease or retail premises**
* Operated in approximately **25–30 flexible hours per week**
* Easily relocated anywhere in Australia
* Full training and handover provided
The business offers a carefully curated collection of maternity and special occasion dresses for maternity photoshoots, baby showers, gender reveals, weddings and events, generating repeat customers, referrals and strong organic brand recognition.
With streamlined systems, established industry partnerships and low overheads, the business provides an ideal lifestyle opportunity for an owner-operator seeking flexibility, or someone looking to build on an already well-established brand.
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