Summary
Acquire a profitable, highly specialised marine, caravan, RV and off-grid refrigeration business with 14+ years of history, national retail ecommerce reach and a substantial wholesale customer base.
Revenue
$1,210,943 pa
Rent
$0 pa
Expenses
$938,697 pa
Net Profit
$272,246 pa
Location Details
Australia wide
Potential
Two established sales channels create multiple growth levers. Retail opportunities include reactivating paid advertising, strengthening SEO and technical content, adding products and expanding marketplaces. Wholesale growth can come from structured trade accounts and deeper relationships with boat builders, caravan manufacturers, marine and RV dealers, service agents and installers. The platform, customers and supplier network are already in place, investment can be directed into growth.
Skills
The business is predominantly product and ecommerce based, so no specific trade qualification is required. General business management, customer service and online retail skills would be beneficial. Product and technical knowledge can be transferred through an agreed training and handover period. It would also integrate naturally into an existing marine, RV, refrigeration, electrical or ecommerce operation.
Hours
Online orders 24/7. Customer service and operational activities are currently conducted Monday to Thursday.
Lease
No lease transfers with the sale. The business is relocatable or may be integrated into an existing operation.
Employees
Predominantly owner-operated with contractor support and low employee dependence. The structure can be transitioned, outsourced or absorbed into an existing operation.
Reason for Sale
After 14+ years, the owner is retiring to travel. A planned lifestyle decision, not a reflection of performance. Training, supplier introductions and a structured handover are included.
About the Business
This is not simply an online store. It is a proven national sales platform in a specialised technical market, built over more than 14 years.
The business supplies marine, caravan, RV and off-grid refrigeration systems, fridge-freezers, icemakers, conversion kits and genuine replacement parts. Its ability to help customers identify and source the right product, particularly specialist and hard-to-find parts, has earned a trusted market position in a niche that rewards product knowledge.
Revenue is broadly balanced between two established channels: Australia-wide retail ecommerce and a substantial trade and wholesale market. Customers range from individual boat, caravan and RV owners to industry buyers, providing diversified revenue without reliance on one customer group or sales channel.
This is an overwhelmingly product-led operation. Labour represented less than 3% of FY2026 trading income, meaning earnings are generated primarily through scalable product and parts sales rather than one person's billable technical hours.
FY2026 cash-basis financial highlights:
Revenue: $1,210,943
Gross profit: $335,449
Gross margin: 27.7%
Adjusted owner earnings: $272,246
Asking price: $699,000 plus stock at value
The asking price represents approximately 2.6 times FY2026 adjusted owner earnings.
The purchaser will acquire far more than inventory and a website. The sale includes:
- A mature national ecommerce operation
- Established retail and wholesale customers
- Longstanding supplier relationships
- Specialist product and parts knowledge
- Valuable digital assets and category-specific domain names
- Proven systems and an established market position
For an existing marine, caravan, RV, refrigeration, electrical or automotive operator, the acquisition provides immediate access to national ecommerce and wholesale channels. For a commercially experienced owner-operator, it offers a profitable foundation with multiple clear growth levers.
This is a confidential sale. The business name, precise location, supplier details and comprehensive financial information will be released to qualified purchasers following completion of a confidentiality agreement.
History
Founded more than 14 years ago to meet demand for specialist marine and mobile refrigeration, the business has evolved from industry expertise into a national retail and wholesale operation. Longstanding supplier relationships, extensive product and parts knowledge, established digital assets and a trusted market position now create a significant barrier to entry that would take a new competitor years and considerable investment to reproduce.
Connect with us