Summary
Profitable online brand in women’s activewear and motherhood. Strong Shopify setup, loyal customers, 70K emails and 60K+ socials. Rare chance to take over a trusted, growing e-commerce business.
Potential
A scalable e-commerce brand with major growth potential. With strong sales, loyal customers, and solid systems already running, a new owner can expand product ranges, boost marketing, and tap into wholesale for a thriving women’s activewear and motherhood market. Perfect for someone wanting a profitable online business with clear pathways to scale.
Skills
You don’t need to be a tech wizard to run this business, but basic e-commerce skills and a bit of creativity will set you up well. If you’re comfortable with Shopify, ads, and chatting to customers, you’ll pick things up quickly. It’s perfect for someone who wants to grow a brand that’s already loved and performing well.
Hours
The business operates 24/7. Tasks like customer service, order fulfilment, and admin have full flexibility.
Lease
No lease commitments.
Employees
Currently the business operates within the hours of one full time employee spread across fulfillment, admin & marketing.
Reason for Sale
The owner is choosing to focus on another established business and wants this brand to go to someone who can give it the attention and energy it deserves. The business is performing well, but it needs a dedicated operator to take it into its next stage of growth.
About the Business
This business is a well-established and highly profitable e-commerce brand in the women’s activewear and motherhood space, backed by strong demand, consistent sales, and a loyal customer base. Built on Shopify with efficient systems, high-quality branding, and a large engaged audience, it offers a buyer the rare opportunity to step straight into a fully functioning online business that is already performing at scale.
The brand has a strong presence across social media with more than 60,000 followers, plus a 70,000+ email database that drives reliable traffic and repeat purchases. With proven Meta advertising performance, solid margins, and a clear brand identity, the business has built trust in a niche market with very few direct competitors. This positions it as an attractive acquisition for anyone wanting a profitable online business with room to grow.
What makes the business particularly appealing is its flexibility. There are no lease commitments, no staff obligations, and no complex operational setups. It can be run from home or a small warehouse, making it ideal for both an owner-operator or an existing business looking to expand into the activewear or maternity categories. The systems are simple to learn, and the current owner will provide transition support to ensure a smooth handover.
The product range is well-established, with strong sell-through and brand loyalty. All product photography, digital assets, IP, trademarks, and creative content are included, giving a new owner everything needed to continue trading without interruption. With $1.1M+ in annual sales, strong profitability, and a streamlined setup, the business is primed for scale.
What makes it unique is the combination of niche positioning, highly engaged customers, and untapped opportunities. A motivated new owner could grow the business quickly by expanding product lines, increasing marketing investment, building subscription or bundle models, or exploring wholesale partnerships. The brand has already done the hard work of building trust and market presence; the next stage is about growth.
For a buyer looking for a profitable, flexible, and future-ready e-commerce business, this brand offers a compelling investment opportunity with strong foundations and significant upside.
History
Operating for nine years, the business started with breastfeeding-friendly activewear and swimwear and has grown into a strong online brand with loyal customers, repeat sales, and a solid digital presence across Shopify, email, and social media.
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