Summary
Rare opportunity to acquire Melbourne’s most established and profitable qualitative research facilities.Operating for 30 years. Fully equipped, professionally staffed, and ready for seamless transfer.
Location Details
South Melbourne facility offering excellent access for clients. Positioned near major arterials and transport, it attracts strong repeat business due to its convenience and proximity to the CBD. Secure lease provides long‑term stability.
Potential
• Purpose built infrastructure with recent AV and recording upgrades — nothing more to spend • Large, diverse client base with strong repeat demand
• Niche market with extremely low competition
• Opportunity to expand into UX testing, sensory testing, or additional locations
• Exceptional location close to CBD, arterial roads and transport
• Ready made business with documented systems
• Ideal for entrepreneurs, strategic buyers or owner operators seeking predictable revenue
Skills
A successful buyer will benefit from capability in:
Commercial Skills
• Understanding P&L, margins and forecasting
• Ability to manage client relationships
Operational Skills
• Facility management
• Scheduling and project coordination
• Oversight of AV/tech
People Leadership
• Managing staff and maintaining service standards
• Delegation and workflow oversight
Marketing & Growth Capability
Hours
Bookings typically Monday to Thursday 4:30pm–10pm. Enquiries are handled during standard business hours via phone/email.
Lease
Secure 5 x 5 x 5 lease with an option to purchase the freehold. Business seller is also the landlord.
Employees
3 trained casual employees who manage their availability and shifts through dedicated scheduling software.
Reason for Sale
Retirement
About the Business
No specialist market research knowledge is needed. The business operates purpose‑built meeting rooms with AV recording so researchers can capture their sessions and later use the recordings to produce reports and presentations for their clients.
This is a professional, fully equipped qualitative research and meeting room facility designed for focus groups, in depth interviews, sensory testing and workshops.
The sale includes approximately $100,000 in one way mirrors, AV recording and streaming equipment, plus purpose built rooms and client hosting spaces.
The business provides:
• Purpose built rooms for qualitative research
• Client hosting and hospitality
• AV recording and live streaming
• Project coordination and support
Known for reliability, professionalism and seamless delivery, the facility enables agencies and corporates to run research without operational friction.
Client Base
The business serves a diverse and stable portfolio including:
• Market research agencies
• Advertising and brand agencies
• Government departments
• Corporate teams
• Universities and researchers
• Independent consultants
• International clients
High repeat usage reflects the facility’s consistency, hospitality and technical capability.
Unique Strengths & Competitive Advantages
• Reputation for Reliability — decades of consistent delivery and trusted client relationships
• Premium Facility Experience — purpose built rooms, professional hosting and seamless AV
• Strong Repeat Business — predictable revenue from recurring clients
• Documented Operations — clear SOPs and trained staff make the business transferable
• Diverse Revenue Streams — room hire, coordination, offsite capabilities
• Low Owner Dependency — can operate with minimal owner involvement
• Strategic Positioning — central South Melbourne location with strong demand
Why is this business a Strong Investment
• Predictable cashflow from repeat clients
• Transferable business model with documented systems
• Low capital expenditure — facility and equipment already established
• Clear growth pathways through digital panels, partnerships, extended hours and UX/sensory testing
• Recognised and trusted Australia wide with a compelling market position in Melbourne
The owner is willing to provide a handover period to ensure a smooth transition for the buyer.
History
For over 30 years, we have delivered a premium, purpose built qualitative research experience backed by seamless AV, professional hosting and consistent performance. Its diverse repeat client base and documented systems make the business simple to operate and ready for transfer.
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