Summary
A Well-established studio with contracted recurring revenue, strong profitability, loyal community and significant owner-operator upside. Priced for return of investment in less than one year.
Location Details
In Melbourne's inner northern suburbs, servicing a large residential catchment with almost no fitness competition, and very little commercial property offering opportunity for others to open. Ample parking, walking distance to large local community.
Potential
Huge upside remains for an engaged owner-operator to increase profitability from the current ~$180k back to previous levels of $300k+ per annum. The current owners have progressively stepped back from day-to-day operations, outsourcing much of the management and coaching while focusing on other business interests. Opportunities include growing membership, personal training, corporate and school partnerships, local marketing and referrals. Minimal competition and a loyal member base provide a strong platform for growth.
Skills
Ideally suited to an owner-operator with a passion for fitness, coaching and community, or an entrepeneur looking to expand their portfolio. Experience in sales, marketing or business management would be beneficial but is not essential. Comprehensive handover and training will be provided, with ongoing support available to ensure a smooth transition. Opportunity to run as current franchise, or independently.
Hours
The studio currently operates morning and evening sessions Monday to Friday, and Saturday & Sunday mornings.
Lease
1 year remaining on current term, 3 year extension available from mid 2027.
Employees
Experienced coaching team in place with strong member relationships. Flexible staffing model allows a new owner to coach more classes personally or retain the existing team.
Reason for Sale
After 10 years in the fitness industry, the owners are ready for the next chapter of their careers. Having recently reduced their business portfolio, they now have the time and opportunity to focus solely on one business and continue growing the business if they choose. As such, they are under no pressure to sell. However, they would welcome the opportunity to transition the studio to the right owner-operator who will build on its strong community, culture and significant future potential.
About the Business
An opportunity to acquire a profitable, well-established boutique fitness business in Melbourne's thriving inner northern suburbs. A location currently marked as one of Melbourne's best areas to invest, and experiencing huge growth.
The business has been built around recurring membership revenue, exceptional customer retention and a strong community culture, creating a stable and profitable operation with significant upside for an engaged owner-operator.
Unlike many fitness businesses on the market, this is not a turnaround opportunity. The business is profitable, generates predictable recurring income and has demonstrated consistent strong earnings every single year.
While the current owners stepping away from the day-to-day operation of the business has naturally reduced profitability compared with previous years, it has created a genuine opportunity for a hands-on owner to increase margins through greater owner involvement, lower staffing costs and stronger member relationships.
The business enjoys a strong market position with hundreds of 5-star reviews, a large residential catchment that has little to no direct fitness competition or potential locations. It has developed an outstanding reputation, a loyal membership base and a proven operating model that provides an excellent platform for growth, or to enjoy as is.
Opportunities for expansion include increasing membership, introducing additional personal training and premium services, expanding corporate wellness and school partnerships, increasing referral activity, strengthening community engagement and leveraging underutilised trading opportunities throughout the week as the studio is closed and empty from 10-5 every weekday.
The business is being sold as a genuine turnkey operation, with quality commercial equipment, experienced staff, established systems and comprehensive handover support included. A new owner can step in and continue operating immediately while implementing their own ideas and growth strategy. Currently earning a comfortable $180k+ in profit for a coach/owner, earnings in excess of $300k have been achieved before, and are still available under hands on operation.
The current owners would welcome the opportunity to transition the business to an enthusiastic owner who will continue building on its strong culture, reputation and long-term potential.
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