Summary
Genuine retirement sale. The owners are retiring, creating an opportunity to acquire an established, profitable ecommerce brand with strong growth potential, including wholesale sales up 55% last year
Revenue
$2,107,780 pa
Expenses
$1,668,518 pa
Net Profit
$439,262 pa
Potential
Significant growth potential through new product ranges, commercial and outdoor seating, corporate and branded products, wholesale and hospitality partnerships, marketplace expansion, international sales and selected retail opportunities.
Skills
The business would suit an owner-operator, investor or e-commerce business seeking an established online brand with proven systems and outsourced fulfilment. No specialist technical skills are required, though e-commerce or retail experience would be beneficial. A new owner can focus on marketing, product development and growth, with scope to expand sales channels and customer retention.
Hours
Can be operated by an owner-operator on a flexible basis, with no employees required and fulfilment outsourced.
Lease
NA
Employees
NA
Reason for Sale
Genuine sale due to retirement plans and changed family circumstances following a recent death in the family. The owners are seeking a timely sale to allow them to step back from the business and transition ownership to a motivated buyer who can continue growing the brand.
About the Business
This is a rare opportunity to acquire a long-established Australian ecommerce brand with approximately 15 years of trading history in the home, lifestyle and commercial products sector.
The owners are retiring and are seeking a suitable buyer to take over the business, with comprehensive handover support available.
The business operates on Shopify and benefits from strong SEO, significant organic search visibility, an aged domain and an established customer base. The brand is trademarked and has a proven product range, recognised market position and long-standing supplier relationships.
The business is owner-operated, highly systemised and requires no employees. Fulfilment is outsourced to a Sydney 3PL, allowing the new owner to focus primarily on marketing, product development and growth.
FY2026 results (July 2025 to June 2026, per management accounts):
Turnover: $1,916,164 ex GST
Net profit: $439,262
Wholesale/B2B revenue: $314,056 ex GST, up 55% on FY2025
Key features:
Established Australian ecommerce brand trading for approximately 15 years
Trademarked brand with recognised niche presence
Shopify store with aged domain, strong SEO and organic rankings
Highly systemised, owner-operated business with no employees required
Fulfilment outsourced to a Sydney 3PL
Established customer base, supplier relationships and brand assets
Growing wholesale channel, up 55% year on year
National customer base with international expansion opportunities
Established email marketing, customer service and quoting systems
Significant growth opportunities across wholesale, paid advertising, marketplaces and international markets
Detailed financial information and the identity of the business are available to qualified buyers following execution of a confidentiality agreement.
History
Established 15 years ago, the business has grown into a recognised Australian ecommerce brand in the lifestyle furniture and outdoor living sector. It has built a strong Shopify-based online presence, supported by a trademarked brand, aged domain authority, loyal customer base, proven product range, established supplier relationships and strong organic search visibility within its niche.
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