Summary
Well established bra fitting and sales business, currently located in Orange. Can be moved to any location, including work-from-home or shop front. Includes bras, briefs, camisoles, shapewear, etc.
Revenue
$310,000 pa
Rent
$0 pa
Expenses
$195,000 pa
Net Profit
$115,000 pa
Location Details
NSW Central West & Beyond
Currently located in Orange, with travel to areas such as Parkes, Forbes, Gilgandra, Nyngan, Cobar, Coonamble, Gunnedah, Leeton, etc. Also includes retro vintage caravan and courier van for markets - Millthorpe, Molong, Gooloogong, Cobar & Nyngan.
Potential
This business has the potential to be run from a shop front, a home, a gym, a salon, etc. The business currently has customers in every state and territory in Australia, so can be run from anywhere.
There is potential to expand the number of brands and styles to suit a wider customer base.
Currently this business is run as an "appointment only" business, but could be expanded with more staff to just sell bras, etc.
Skills
This business is for women only, as you are offering professional bra fittings to women. There are no qualifications required for this business. You need to show empathy while remaining professional. You must understand that every customer is a private sale and must never be discussed with anyone.
You will see women who have had mastectomies after a breast cancer diagnosis, so you must be aware of the surgery types, and other ongoing medical conditions. This can all be learnt, as I had no experience with this before starting the busienss
Hours
I work Tuesday to Saturday and vary my hours to suit my life. You can decide your business hours.
Lease
I run this business from a studio at my home, so you would need to find your own premises.
Employees
I am a sole trader and have no employees. I run the entire business myself, and have learnt on the job including bra fitting, marketing, bookkeeping, advertising, etc.
Reason for Sale
I love this business, and have built it from scratch, but my life has taken a different turn and I would like to work less and do something different.
My children are all adults, and I now have some freedom, so would like to pursue another career, travel more and semi-retire.
About the Business
I started as a bra fitter in November 2016 and have built this business to what it is today. I have over 3500 customers from every state and territory in Australia. I offer in-person fittings in my studio, as well as virtual fittings and online fittings through my website.
I offer bras that range from size 6 to size 32 and from AA to K cup sizes. I am proud to offer bras for all women through every stage of life.
The range includes underwired bras, non-wired bras, soft cup bras, t-shirt bras, maternity bras, sports bras, front fastening bras, mastectomy bras, breast prostheses, briefs, camisoles, swimwear, headwear, shapewear, and more.
This business is unique because I am the only professional bra fitter in Orange, and other lingerie businesses in Katoomba, Bathurst, Cowra and Forbes have closed in the last 18 months, so there are more and more customers coming every week.
Added to that, I have a retro vintage caravan that is my Mobile bra fitting studio - the Caravan's name is Beryl and so many ladies love Beryl.
The sale price includes the caravan and a Renault Trafic Courier Van (with towbar).
I also visit high schools and fit the girls for sports bras, and the school buys the female students one sports bra each. This is a great way to educate the next generation for bra fittings and wearing the right bra.
I have been to Norfolk Island on more than one occasion to fit the girls at the high school for sports bras, as well as offering fittings for the women of the Island.
I have fitted the NRLW Dragons squad for sports bras and the club purchased the bras for the players.
There is a great deal of potential to grow this side of the business.
History
I started as a bra fitter as a side hustle with Intimo in 2016 but soon left that business, and moved on to offer bras from various manufacturers who offer beautiful quality bras at reasonable prices. I am now able to offers bras to all women through every stage of life.
The Studio was purpose built in 2021 and I have worked full time in the business since 2022.
I have built the business from scratch and have presented to many local womens groups.
My customer base is over 3700 and growing.
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