Summary
Exclusive AU/NZ rights, 19% profit margin, $245K revenue, fast growth, strong SEO, B2B channel ~ ready-to-scale ecommerce brand with global potential.
Revenue
$245,485 pa
Rent
$14,400 pa
Expenses
$184,058 pa
Net Profit
$47,027 pa
Location Details
Online (Shopify) business:
https://dollsandaccessories.com.au/
https://www.instagram.com/dollsandaccessories/
https://www.facebook.com/dollsandaccessories
Warehouse located in Noosa, Queensland with the abilty to be relocated within Australia.
Potential
Established (2 years) - Revenue & Profit expected to double in next 12 months! Premium AU e-comm toy brand specialising in premium, handcrafted high-quality toy dolls, doll prams & accessories sourced from EU. The business holds exclusive distribution rights across AU & NZ + Shopify marekts in USA,CA & UK. Business has strong SEO rankings, 2 trademarks, 1000+ reviews, & B2B channel. Significant upside through international expansion, single container freight, wholesale growth, increased paid marketing & private label development.
NDA required.
Skills
Shopfity platform + subscriptons
Faire.com platform
Email Database Marketing through Acitive Campaign
Google Ads Performance Max Campaign
Instagram and all social accounts
Picks and Packs - stock fulfilment
Registration - Austalia Toy Association
Customer service
Supplier relations
Frieght Imports
Hours
Business operates online 24/7
Lease
Monthly cancelable within 7 days.
Employees
Casual contractors if required tasks can be fulfilled by owner.
Reason for Sale
The current owner is transitioning to focus full-time on another business, making this a genuine sale of a high-potential ecommerce brand with multiple avenues for continued growth.
About the Business
The business serves parents, gift buyers, collectors & specialty retailers.The brand has built exceptional online authority, strong SEO rankings, outstanding customer reviews, & a growing B2B channel. This is a highly defensible brand with multiple growth levers & excellent long-term potential.The business operates on Shopify and is ideal for an owner-operator, ecommerce investor, brand aggregator, or retail group.The business holds exclusive distribution rights across two key markets:AU & NZ.These eliminate direct competition for these brands within these territories and create a strong competitive moat. This provides significant growth opportunity through international expansion, wholesale partnerships, & marketplace distribution.This is a rare asset in ecommerce & materially increases strategic value.
Financial Performance -expected to double in 3rd year
Revenue (Last 12 months): $245,485
Net Profit (TTM): $47,027
Revenue (Last 6 Months): $164, 246
Net Profit (Last 6 Months): $30,400
Net Margin:~19%
Ave Traffic:~25,000 sessions monhtly
Email List:5,500+
Instagram Followers:~3900
Inventory Value: Approx. $60,000 (at cost, included in sale)
Brand Strength & Digital Assets:
Top quality Google Store rating with 40+ five-star reviews
Over 1,000 verified product reviews
Strong SEO – ranking top 3 for major keywords
Nearly 4,000 Instagram followers
Two registered trademarks
High trust brand with strong repeat customers
Exclusivity Agreements for AU & NZ in place with Suppliers
B2B Channel
Active retail stockists
Database of 600+ potential wholesale leads
Wholesale pricing and onboarding workflows
Significant B2B expansion opportunity
What’s Included in the Sale:
Shopify website and domains including 6 markets: AU (.com.au); NZ (.co.nz); USA & Canada (.com); UK (.co.uk); Europe & Rest of World!
Faire.com wholesale shop
Brand name & trademarks
Inventory (negotiated separately)
Email list (5,500 contacts)
Instagram/socials
Wholesale portal and lead database
Supplier relationships
Google Ads campaign and historical data
Customer database
Training & transition support
Operations
Shopify platform
Faire.com platform
Simple supplier ordering
Local packing and dispatch
Minimal staffing
Can be run from home or warehouse
Part-time owner workload
Growth Opportunities
Scale paid advertising
Move to annual container freight on imports
Expand wholesale accounts
Attend trade Expos
Launch exclusive/private label SKUs
Global/intl expansion
Expand email automation &segmentation
SEO content expansion
Marketplace expansion
History
Operations commenced in Jan-2024 and we have just completed our second year of trade in Dec-2025 showing strong revenues and growing profit which are expected to double in the next year.
The next 6 months will reflect seasonal softness and conservative ad spend following peak retail periods. Core traffic, SEO rankings and customer demand remain strong, providing immediate upside for a buyer willing to scale marketing investment from June. Opportunity to reduce cost of sales by moving from palletised sea freight to a single container shipment.
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