Summary
Fully developed early motherhood wellness app. Subscription model, research-backed original content, iOS & Android. Ideal for parenting or women's health brands.
Location Details
Mumsly is a fully digital business available via the Apple App Store and Google Play Store. The platform is location-independent and can be operated from anywhere in Australia or internationally.
Potential
Significant growth potential through social media, influencer marketing, healthcare partnerships, health funds, corporate programs, international expansion and subscription growth.
Skills
Marketing, social media and audience growth experience would be advantageous. No specialist technical skills required to operate the platform.
Hours
Choose your own hours! The business operates remotely. Hours depend on growth objectives.
Employees
No employees.
Reason for Sale
Mumsly was created from a genuine passion for supporting mothers during the first year postpartum. The founders have invested significant time, expertise and capital into building a high-quality platform and content library. Due to increasing commitments in their primary businesses and professional careers, they are seeking a new owner with the audience, resources, time and strategy to fully realise the platform's growth potential.
About the Business
Mumsly (www.mumslyapp.com) is a professionally developed digital wellbeing platform designed specifically to support mothers during the first year postpartum.
Created by an Olympian, performance mindset specialist, ex-corporate COO/lawyer, and mother, Mumsly was built to address a significant gap in the maternal wellbeing market by providing accessible, practical and evidence-informed support for new mothers navigating one of life's most challenging transitions.
Positioned as a "mental day spa for new mums", the platform combines mindfulness, mindset, wellbeing and self-care tools within a premium subscription-based mobile application available on both Apple and Android devices.
The business includes an extensive library of original content developed specifically for mothers, including guided meditations, breathing exercises, journaling prompts, physical wellbeing activities, daily affirmations, relationship and connection exercises, mood tracking tools and other wellbeing resources.
The successful purchaser will acquire a professionally developed and operational platform.
This opportunity is particularly suited to organisations, influencers or businesses already operating within parenting, motherhood, women's health, maternal health, mental health, coaching, wellness or allied health sectors. A buyer with an existing audience, customer base or distribution network has the potential to accelerate growth and leverage the platform as an additional product offering and recurring revenue stream.
Key features include:
• Fully operational iOS and Android application
• Subscription-based business model
• Extensive original content library
• Strong positioning within the maternal wellbeing market
• Website and digital assets
• Intellectual property and branding
• Significant growth and partnership opportunities
Growth opportunities include audience activation through social media, influencer partnerships, healthcare and allied health referrals, health fund partnerships, corporate wellbeing programs, licensing arrangements and international expansion.
This business represents an opportunity to acquire a completed digital platform with substantial investment already made and significant upside available to a strategic owner capable of driving awareness, customer acquisition and growth.
The foundations have been built. The opportunity now lies in scaling the platform and unlocking its full potential.
History
Mumsly was developed to address the growing need for accessible wellbeing support for mothers of babies. Created by an Olympian, performance mindset specialist, ex lawyer/COO and mother, the platform was designed as a "mental day spa for new mums." Following extensive planning, content creation and app development investment, Mumsly was launched on both Apple and Android, creating a professionally developed foundation for future growth.
Connect with us