About the Business

This established surf and beachwear retail business has been operating continuously since 1982, representing over four decades of market leadership in the Port Stephens area. As a longstanding surf shop, the business has secured exclusive contractual partnerships with premium surf brands that create substantial barriers to entry for potential competitors. The operation offers a comprehensive product range spanning surf apparel, beachwear and beach accessories, serving both a loyal local customer base and thriving tourist market.

Located in a prime central position within one of New South Wales' most popular coastal tourist destinations, the business benefits from consistent pedestrian traffic and excellent accessibility. The business operates from a well-established retail shopfront with connected storage facilities, positioned strategically near complementary businesses that generate mutual customer flow. A computerised inventory management system supports efficient operations, with current stock levels valued at approximately $400,000 during peak trading periods.

The business employs a stable team of five staff members who provide coverage across seven-day trading operations, with all inventory owned outright and no consignment arrangements in place. Strong seasonal demand patterns see peak trading from summer through Easter, with the winter months representing the only notably quieter period while maintaining year-round operations. Significant growth potential is presented through e-commerce expansion, an avenue successfully pursued by comparable surf retailers but not yet developed by the current owner due to time and capacity constraints.

*** Please note: We have used stock photos to protect the confidentiality and goodwill of the business. The pictures are indicative only.