Summary
Established Central Coast fashion & lifestyle boutique, trading since 2014 with 29k+ social followers, loyal customers and an established online presence.
Revenue
$605,056 pa
Rent
$41,600 pa
Location Details
346 The Entrance Road, Long Jetty
Prime corner position in Long Jetty, with prominent street frontage and a beautifully fitted ground-floor retail space.
Potential
Strong opportunity to grow the existing online business, with an established website, 29,000+ social media followers and loyal customer base already in place. A new owner could further develop e-commerce, digital marketing and national reach without being limited to the current physical location.
Skills
Retail & customer service
Fashion / product knowledge
Visual merchandising
Social media & content
Basic business administration
Stock management
A genuine interest in fashion & lifestyle
Hours
7 days a week.
Monday - Saturday 9:30-4:00
Sunday 9:30-3
Lease
3 year lease
Employees
4
Reason for Sale
Personal circumstances and upcoming relocation. A genuine opportunity for a new owner to take the business into its next chapter.
About the Business
Plain Janes is a destination fashion and lifestyle boutique in the heart of Long Jetty on the NSW Central Coast, trading since 2014.
Known for its distinctive “cool girl” aesthetic and carefully curated mix of women’s fashion, accessories, beauty, gifts and homewares, Plain Janes has become a destination for both locals and visitors to the area.
The business has built a loyal customer base and strong community presence, with 29,000+ social media followers, an established customer database and online store. The store has also been regularly featured in local magazines and media, helping build its profile beyond the immediate customer base.
What makes Plain Janes special is its recognisable brand, destination-store appeal and strong connection with its customers.
For a new owner, there is an opportunity to take an already established brand and build on its foundations — whether through the existing store, expanding online, introducing new product categories or taking the brand in an entirely new direction.
A rare opportunity to take over a recognisable Central Coast retail brand with a loyal following and plenty of room to grow.
History
Plain Janes was established in 2014 by its original owners, who grew the business into a well-known destination for fashion and lifestyle on the coast.
In 2023, the business changed hands, with the current owner taking over and continuing to build on the strong foundations already established.
Since then, Plain Janes has continued to evolve its fashion, lifestyle and brand offering while growing its online presence and community.
A decade of history, an established customer base and a brand with plenty of opportunity for its next chapter.
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