Summary
Aus Food Exports is a first-mover Manuka honey powder distributor with supply fully secured across multiple bee farms and manufacturers in an emerging, largely untapped nutraceutical ingredient niche.
Revenue
$35,000 pa
Rent
$0 pa
Expenses
$10,000 pa
Net Profit
$20,000 pa
Location Details
No set location, distribution can occur from warehouse holds, if needed, or direct from the manufacturer's warehouse.
Potential
This business sits in a fast‑growing niche with strong global demand for Manuka ingredients. The new powdered format opens opportunities in food, nutraceutical, and export markets with minimal competition. With secured supply, established manufacturing partners, and scalable systems already in place, the business is positioned for rapid expansion into new regions, product lines, and bulk distribution channels. Pitch Deck Available upon request
Skills
Open to both active and non active investors. For active involvement, experience in export, ingredient wholesale, global trade shows, IT systems, or digital marketing is preferred but not essential. Strong organisational ability and willingness to travel to international trade events are a bonus. Pitch Deck Available upon request
Hours
When required, 20-80 hours a month. Pitch Deck Available upon request
Lease
NA
Employees
NA
Reason for Sale
This is not a full business sale. I am seeking a strategic partner or non active investor to join the business, with up to 45 percent equity available across two entities. The goal is to bring in the right partner to help scale global distribution, not to step away from the business. Pitch Deck Available upon request
About the Business
Aus Food Exports began as an unexpected evolution from my long‑running formulations brand, Ultimately Natural Pty Ltd. For almost a decade I produced premium protein and superfood blends as a side venture, but the real breakthrough came from an insight hidden in our website analytics. Global visitors were consistently requesting one ingredient inside our blends — Manuka honey powder — far more than the finished products themselves. Bulk enquiries quickly surpassed retail sales, revealing a clear gap in the market: strong international demand for Manuka honey powder with no central distributor, no pricing standard, and no easy way for buyers to access it.
Recognising this opportunity, the business pivoted from retail formulations into wholesale and export distribution. Existing ecommerce traffic became a powerful lead generator, and we began securing relationships with multiple bee farms and three independent manufacturers using different drying technologies. This foundation, combined with our high‑ranking digital assets, positioned Aus Food Exports to become the first dedicated global distributor of Manuka honey powder — connecting Australian and New Zealand producers with nutraceutical, food, beverage, and skincare manufacturers worldwide and now we wish to push this further on the global stage with business support from the right partner and further funding to showcase at global trade shows.
History
Aus Food Exports emerged from an accidental insight during my decade running Ultimately Natural Pty Ltd, a premium protein and superfood formulations brand. While the products performed well, the real traction came from global visitors consistently requesting one ingredient inside our blends — Manuka honey powder. Bulk enquiries soon outweighed interest in the finished formulas, revealing a far larger opportunity than retail. That demand drove a natural pivot into wholesale and export distribution for this single ingredient.
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