Summary
Online Sports Bra Business $22,770. Includes stock, website (ex hosting fee of $40pm) and client base. Sixty4 Sports Bras established 2011 in Australia. 5,554 units in 5 designs. Total RRP $204,393.
Location Details
NSW
Stock is packed in boxes and located in the Northern Beaches
Potential
Ready-to-earn Sports Bra Business for Sale – $22,770. Includes stock, images, website (ex hosting $40pm), and loyal client base. Sixty4 Sports Bras, designed in Sydney by two women with 20+ years in sportswear. 5,554 units available across 5 styles: Compression Minimiser, Sports Basic, Aqua Bra, Freedom Wirefree, and Active Support. Strong brand, ready-to-go e-commerce, with growth potential. Opportunities to expand via targeted marketing, sports events, and partnerships with influencers. Perfect for someone stepping into fitness apparel.
Reason for Sale
Margot and Maggie are joint owners of Sixty4. With one retiring and the other planning to travel, it’s time to pass the reins to someone who can continue growing the brand, expand its reach, and share our mission of empowering women through high-quality, comfortable, and affordable sports bras.
About the Business
Sixty4 sports bras are designed for high-impact exercise while being so comfortable you can forget you’re wearing them. Every design has undergone extensive testing, including scientific evaluations to ensure performance. For example, our Compression Minimiser is a classically styled underwire bra with an altered cup shape that significantly reduces sideways bounce without requiring a tight, full-coverage fit. Rigorous testing ensured reliability.
Sixty4 bras are hard-wearing, affordable, and machine-washable, combining quality with convenience. Designed and developed in Australia and produced at the Ruby Pink Factory in China, they offer technical design, practical comfort, and affordability so women can stay active, confident, and comfortable every day. The Compression Minimiser Bra comes in 4 colours, Sports Basic white only, Aqua Bra 2 colours, Active T-Shirt Bra two colours, Freedom Wirefree black only.
The brand has been showcased at major events such as City2Surf, Blackmores Running Festival, the Brisbane Marathon, Canberra Times Marathon, and various equestrian events. Additionally, one-on-one events at selected gyms and also a mobile service for at-home parties. Currently, our products are also available in a small group of retail stores. Marketing efforts have included TV advertorials, magazine ads, recommend a friend campaign and active social media posts, providing strong brand visibility and engagement.
History
Sixty4 began when two active sportswomen, frustrated with ill-fitting, overpriced bras, who decided to create better ones. Based in Australia, they combined years of swimwear and sportswear design along with 40 years in the marketing space to develop bras offering Comfort, Adjustability, Performance, and Affordability. Designed for high-impact exercise yet comfortable all day, Sixty4 has fitted thousands of women, providing technical quality, durability, and affordability while sharing the joy of staying active.
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