Summary
• Founded in 1996, Franchising in 2002 • 100 + Stores Nationally • Two Virtual Brands included • Full Training • National & Local Marketing • Ongoing Business Support • Scalability
Location Details
Caloundra, known for its relaxed lifestyle, beautiful beaches, & thriving tourism. With a mix of locals and visitors seeking quick, delicious meals, opening a Noodle Box here would cater to a diverse and hungry crowd of both locals and tourists alike
About the Opportunity
Noodle Box has been serving vibrant Asian flavours to Australians for over 28 years, with 100+ restaurant across the country. Our purpose is “To enable the dreams and aspirations of our franchise partners by providing them with the best support we can and the security of growing, innovative brands”.
As the fastest-growing Asian franchise in Australia, we offer a unique business model that includes not only our signature wok-charred noodles, fried rice, and stir-fries but also two sister brands: Supreme Leader and Double Dragon Dumplings. These additional brands can be operated from the same kitchen, expanding revenue streams and also fostering profit growth through both dine-in and delivery/takeaway.
At Noodle Box we are constantly innovating. Automated wok cooking technology has recently been implemented across the network delivering the same great Noodle Box taste with a reduced labour cost.
Concept Eight, our parent company, operates 150+ restaurant across brands like Pattysmiths Premium Burgers, Huxtaburger, Southern Seoul Chicken and Acai Bros providing franchisees with shared expertise in Operations, Supply Chain, Marketing, and more
Marketing support
Our experienced marketing team is dedicated to promoting your restaurant locally and supporting your growth with:
• ATE Rewards
• Print & Digital Advertising
• Social Media & PR Campaigns
• Store Launch Events
We ensure your restaurant gets ongoing exposure with national and local campaigns.
Training provided
All new Franchise Partners undergo a comprehensive training program covering:
• Operational Guidelines & Profitability
• Strategic Planning & Business Modelling
• Customer Experience & Quality Management
• Leadership & Rostering
This tailored training equips you with the knowledge to succeed from day one.
Skills
A passion for exceptional food and customer service is essential. Our ongoing support will help you build a strong foundation for success, giving you the tools and experience needed for long-term growth.
Length of Agreement
Seven (7) years plus 2 x 7 year options
Year Business Established
1996
Year Franchising Commenced
2002
Site locations
100
History
Noodle Box was founded in 1996 by two young Aussies inspired by the vibrant hawker markets of Southeast Asia. Captivated by the lively kitchens, aromatic spices, and fresh ingredients, they brought this exciting experience to Australia, opening the first Noodle Box on Melbourne’s Chapel Street.
Awards
• Best Delivery Initiative at the 2024 QSR Media
• Finalist in the Best Food & Drink Category for the Global Franchise Awards 2025!
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