Noodle Box Franchise - Get 2 additional brands for FREE - Ipswich QLD

22 days ago

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Founded in 1996. 99 restaurants. One of Australia's fastest growing brands. Get the Supreme Leader Korean Chicken brand and Double Dragon Dumplings brands with the Noodle Box purchase.

About the Opportunity

Noodle Box was built on a deep love of food, culture, and family. With over 28 years & 100+ restaurants we have led the way in bringing vibrant Asian flavours to Aussies everywhere across Australia.
At Noodle Box our purpose is “To enable the dreams and aspirations of our franchise partners by providing them with the best support we can and the security of growing, innovative brands”.
Noodle Box is the biggest and fastest growing Asian franchise in Australia, with more restaurants unboxed every year. In addition to our iconic brand, fresh produce, and proven systems, we owe our success to our investment in people - especially our loyal, dedicated Franchise Partners.
Noodle Box is constantly innovating. Automated wok cooking technology has recently been implemented across the network delivering the same great Noodle Box taste with a reduced labour cost.
A Noodle Box franchise does not only offer a vast selection of popular wok-charred noodle, fried rice and stir fry dishes, but also proudly serves sister brands Supreme Leader Korean Krispy Chicken and undeniable authentic Double Dragon Dumplings.
The “Supreme Leader” and “Double Dragon Dumplings” are additional brands that are included in the Noodle Box package. These brands can be serviced from the existing Noodle Box kitchen and distributed via our delivery networks. This strategic approach not only enhances revenue streams but also fosters profit growth for both take-away and in-store expansion.
Concept Eight, the parent company of Noodle Box along with multiple national QSR brands such as "Pattysmiths Premium Burgers," Huxtaburger, and Southern Seoul Chicken, offers significant benefits to its franchise partners with the combined knowledge and experience of overseeing 150+ restaurants both nationally and internationally. The benefits through shared support services span various crucial areas, including Operations, Legal, Supply Chain, Menu Development, Project Management, Network Development, HR, IT, and Marketing, across all its brands.

Marketing support

Great brands are strengthened by great marketing.
Our experienced and dedicated team are on hand to promote your Noodle Box restaurant locally & support your business growth using a range of proven tactics.
• Print advertising
• Digital advertising & social media
• Public relations
• Store launch event activation
Ongoing, your marketing team will collaborate with your restaurant, providing support for both national and local area campaigns, ensuring heightened visibility & engagement with your target audience.

Training provided

All new franchise partners are required to complete a specifically designed induction and training program around. These centre around:
• Operational Guidelines
• Franchise Partner Profitability
• Strategic Planning & Business Modelling
• Customer Experience
• Quality Management
• FP Culture/Leadership
• Rostering/Payroll
This tailored training equips our franchisees with the necessary skills and knowledge, laying a solid foundation for their success in the business.


Possessing the drive and determination to excel, alongside a genuine passion for exceptional food and a deep respect for unparalleled customer service, forms the cornerstone of your journey toward success.
Our training initiatives and comprehensive back-office support are here to assist you along the way, and as you progress, you'll naturally accumulate invaluable knowledge and experience, solidifying your foundation for long-term success.

Year Business Established


Year Franchising Commenced


Site locations



Noodle Box was created by two adventurous young Aussies after they stumbled into a hawker market in Southeast Asia. They were instantly inspired by the fiery theatre of the kitchens, the aromas of spices, flavours of sauces and the market fresh ingredients on display. The two friends decided to deliver that same thrilling experience packaged in the now symbolic “Noodle Box” to Australians back home and the first Noodle Box was opened on Chapel Street in Melbourne in 1996.

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