Summary
Established importer of Pilates equipment supplying studios, gyms, clinics & home users nationwide. Strong B2B & online sales, long-term suppliers, and 10 year trading history.
Revenue
$1,300,000 pa
Rent
$40,000 pa
Expenses
$870,000 pa
Net Profit
$390,000 pa
Location Details
Gold Coast based head office and warehouse.
Potential
Significant growth potential through exclusive product lines, national showroom expansion, and untapped international sales. Scale rental/hire nationwide, expand the high-demand accessories brand, and capitalise on increasing demand from gyms, hotels, and property developments.
Skills
Strong communication and customer service skills, with the ability to manage B2B and retail clients. Marketing capability and social media awareness are important. Solid organisational and project management skills required. Experience in eCommerce, distribution or operations is beneficial. Fitness or wellness industry knowledge is an advantage.
Hours
Warehouse/Office Monday to Friday 8am to 4pm. Showroom Monday to Friday 8am-4pm, weekends by appointment.
Lease
Lease expires March 2029
Employees
3 employees
Reason for Sale
Sale due to owner focusing on a second business venture and family commitments. The business is well-established and offers strong growth potential under dedicated ownership.
About the Business
Established in 2015, this business is one of Australia’s original and most respected suppliers of Pilates equipment. It specialises in importing and distributing high-quality reformers and accessories to both commercial and private clients nationwide.
The business maintains long-term relationships with two key manufacturers in China, including exclusivity on selected models. New stock is imported every 2–3 months, with approximately 60% pre-sold prior to arrival and shipped directly to customers via freight providers or delivered locally by the team. A smaller volume of stock is held in the warehouse and sold through the online store.
A diverse and loyal client base includes Pilates studios, gyms, physiotherapy and rehabilitation clinics, universities, hotels, property developments, sports clubs, and professional training facilities. Many commercial clients are repeat customers, returning as they expand into additional locations.
The product range includes 14 reformer models, with the ability for clients to customise colours and design features due to strong manufacturer relationships. In addition to equipment sales, the business offers installation services for both residential and commercial clients, as well as access to third-party finance options.
A servicing division provides maintenance and repairs for all brands of Pilates equipment. This area is currently underutilised, with consistent demand exceeding capacity, presenting clear opportunity for expansion.
The business also operates a rental arm, with all available reformers consistently on hire and ongoing unmet demand, indicating strong potential for growth in this segment.
Day-to-day operations include managing customer enquiries, supporting clients with product selection, and assisting with the layout and setup of commercial spaces. Trained staff can handle installations and operations, allowing the owner flexibility, although the owner is currently involved in overseeing larger projects.
This is a well-established, reputable business with multiple revenue streams, strong supplier relationships, and a broad national client base, offering both stability and significant growth potential.
History
Established in 2015, the business was acquired by the current owner in 2023 from the original founder. Previously operating with minimal marketing, it experienced strong growth during COVID. Since acquisition, the business has been rebranded (same name), with a new website, improved product quality, and a strong social media presence. Systems and customer experience have been enhanced, resulting in consistent 5-star reviews and a respected position within the Pilates industry.
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