Summary
A fantastic opportunity to capitalise on a business operated by the parent company, OMG Decadent Donuts, in Brisbane CBD & Inner North. Huge growth potential with multiple revenue streams.
Location Details
Brisbane CBD and Inner North
A beautifully fitted out shop located in a busy complex with loads of parking in Ascot, will be the base for multiple off-site locations in a huge region including Brisbane CBD, Bowen Hills, Fortitude Valley and Inner North out to the airport.
Potential
A fantastic opportunity to capitalise on a business trading for 12 months by the parent company of this business.
There are multiple existing revenue streams, each with huge growth potential: retail shop, off-site events, pop-ups, catering + deliveries. You can operate in as many locations within the region as needed.
These donuts are a hit at events, markets & festivals.
It is a turn-key retail shop, a separate fully equipped marquee, all equipment, & stock is included.
A multiplier factor of only 2 was used to set the price.
Skills
An outgoing personality is desirable, enthusiasm is an asset but apart from that, you don't need any special skills.
OMG HQ will provide full & comprehensive training plus on going support from the HQ team in business, marketing, legals & customer service.
Essentially you will be in business for yourself, but not by yourself.
This business is suited for 2 or more owner operators working together within the business. You set your own KPIs based on your goals.
There are no royalties or similar, so you keep all that you earn.
Hours
Shop operates 7 days a week, 9-5 Mon to Fri, 9-4 Sat and 10-4 Sunday. Changes possible subject to landlords agreement.
Lease
Commenced 1 Sep 2021
Rent $60,060pa+GST 5 x 5 years
Fixed 3% increases
3 month bank guarantee & directors guarantee.
Employees
This business is ideal for owner operaters plus casuals in the busier times & when there are big events on (eg festivals, expos, pop-ups & markets).The air conditioned 55 sq m shop has a large storage area at rear which is also ideal for an office.
Reason for Sale
The parent company is growing & the directors are flat out with that main part of the business, especially in helping & supporting their nearly 70 licensees in Australia. They simply have no time to also run the retail store, markets & events part of the business. All the hard work in systems & processes in operating a business has been done for you. Walk-in, be trained by us, start operating & building in a region that is so large you could actually re-sell half, retain half & still do well.
About the Business
OMG Decadent Donuts is well known with a great reputation. It is the 2022 recipient of a major national award for excellence “Australian Small Business Champion – fast food/takeaway category”.
The business model of the parent company is a licensed geographical region. Currently there are almost 70 OMG licensees operating successfully under the OMG brand throughout Australia and this is growing (hence why the directors are so busy!).
The all-natural Australian made & owned product is unique in that it can be enjoyed by just about all; even those who have dietary requirements due to food allergy, intolerances or beliefs. Designed to be inclusive, it is certified, endorsed &/or accredited by Coeliac Australia, Vegan Australia, Kosher Australia & Halal Authority of Australia.
Imagine an office morning tea or a kid’s party where everyone can have the same treat. Plant based eating is the biggest food trend in the world, but even the most ardent carnivore loves these donuts.
Key Features:
Operating national branded donuts business including fully fitted out retail premises plus branded and fitted out marquee for off-site events in the prime regions of Inner-North and Central Brisbane - spanning from the Brisbane Airport to the CBD.
Retail premise:
• Shop is fully air conditioned
• Full signage including illuminated internal signage
• Upgraded power, gas connection, grease trap & mechanical exhaust
• All equipment is 12 months old & able to be depreciated
• 4 years of 5 year term remain + option for lease of the shop
• External delivery systems already in place (eg Uber Eats, MenuLog)
• Beautiful new fit out & all equipment
• Customer carparks in front
• Businesses & schools nearby to drive demand
• Turn key
Marquee Set Up for off-site events:
• Branded marquee & fitted out with all equipment to set-up for off-site catering at festivals, events & markets
• Established relationships to operate off-site at locations on a regular basis such as QUT & inner city markets & at annual festivals & events such as Teneriffe Festival, Music festivals, school fetes & other community events.
• Major venue included within the region is RNA (RICC) with an existing track record & relationships opening the door to trade at events such the Vegan Expo, the Ekka, Commic-Con & more.
Other events such as Teneriffe Festival, school fetes & community sports & other events provide injections of capital.
Stock of donut mix and sugars included to generate the first $10k (approx) revenue.
5+5 year term on the OMG license agreement.
History
5 years ago, in Brisbane, David Moore + Andrew Clarke started playing with dehydrating natural fruits, vege & spices, mixing them in funky combos. They wanted a natural product which was inclusive & free from as many allergens as possible & that also tasted great.
Enter Di O’Reilly & Steve Morris. Di's background is marketing, Steve's a commercial lawyer. David & Andrew knew they had created a great product but realized they would need some expertise in marketing & commercial law to take the business further... and the rest is history.
Connect with us