About the Opportunity

An outstanding opportunity to acquire a well-established Mrs. Fields bakery café franchise located in the thriving, high-foot-traffic Westfield Southland Shopping Centre .

Successfully operated for 13 years by the same Vendor, this is a proven, turnkey business model backed by a globally recognised brand, making it ideal for:

Owner-operators

Couples or families

First-time business buyers

Those looking to move into hospitality

Savvy investors seeking a manageable retail asset

With simple systems, minimal staffing requirements and full franchise support, the business can be successfully operated hands-on or run under management.

No prior hospitality experience is required. Comprehensive training and ongoing support ensure a smooth transition for new owners.

WHY THIS BUSINESS STANDS OUT:

Iconic international brand with strong multi-generational following

Prime position in one of Melbourne’s busiest shopping centres

Consistent daily foot traffic supporting steady sales

Position perfect kiosk with dedicated seating for 20–25 patrons

Simple, streamlined operations

No early starts

Low staffing requirements

Full franchise training and ongoing support

The business is structured for operational efficiency, with straightforward rostering and junior casual support during peak periods. Its simplicity makes it highly suitable for hands-on ownership while also allowing for management oversight if preferred.

BUSINESS SNAPSHOT:

Location: Position perfect on Level 3, Westfield Southland, Cheltenham

Established: 13 years

Rent: $10,362.55 + GST per month

Trading: 7 days (9:00am starts)

Reason for Sale: Retirement

A TRUE TURNKEY OPERATION:

Mrs. Fields, established in 1977, is a globally recognised bakery café brand known for freshly baked cookies, brownies, cakes and premium coffee. Strong brand recognition drives repeat trade and impulse purchases within a busy shopping centre environment.

With proven systems, franchise training, in-store handover and ongoing guidance from a dedicated Franchise Support Manager, this opportunity provides confidence and stability for both new operators and experienced investors.

Whether you are looking to step into business ownership for the first time, transition into hospitality with strong support, or add a stable franchise asset to your investment portfolio, this opportunity offers flexibility, brand strength and long-term potential in a premium Melbourne shopping centre location.

For further information, please contact Grita Angelucci.