About the Opportunity

Secure a proven bakery café franchise in one of Melbourne’s busiest shopping centres.

After 13 successful years under the same owner, this established Mrs. Fields business is now for sale due to retirement. The price has been significantly reduced for a quick sale, creating an excellent opportunity for an owner-operator, couple, family, first-time buyer or investor.

Located in a prime Westfield Southland position, the business benefits from strong daily foot traffic, strong brand recognition and a simple, easy-to-run model backed by an international franchise system.

Key Highlights

Iconic global brand
Prime Westfield Southland location
13-year trading history
Kiosk-style operation with seating for 20–25
Simple systems and low staffing needs
No early starts – trading from 9:00am
Full franchise training and ongoing support
No hospitality experience required

Business Snapshot

Location: Westfield Southland, Cheltenham
Trading: 7 days, from 9:00am
Lease: Over 2 years remaining, with sale subject to extended lease
Rent: $2,391.36+ GST per week
Reason for Sale: Owner retiring

Mrs. Fields is known for freshly baked cookies, brownies, cakes and premium coffee, driving repeat customers and impulse purchases in a high-traffic retail setting.

Growth opportunities include delivery platforms, centre promotions, local marketing and seasonal trade.

Motivated Vendor – Genuine Retirement Sale

With the owner retiring and the price reduced, this is a standout chance to acquire a recognised franchise brand in a proven location with a simple business model.

For further information, please contact Grita Angelucci.