Summary
Owning a MindChamps Reading enrichment centre offers a unique opportunity to operate a purpose driven business to uplift the literacy competencies of young children from 3 to 8 year old.
Location Details
Reading enrichment centres offer a highly scalable model, supported by flexible real estate options (such as commercial units, shopping malls, or converted residential homes) to meet the sustained demand across multiple age groups and demographics.
About the Opportunity
You are invited to explore a compelling opportunity with MindChamps—a global leader in early childhood and school-age education.
The MindChamps Reading programme is designed to empower children with essential literacy skills while nurturing confidence and a lifelong love of reading. As a franchise partner, you will benefit from:
- A proven, premium global brand in early years education
- Comprehensive training and ongoing operational support
- A scalable, purpose-driven business model
We seek partners who have the passion and drive to build a meaningful and rewarding business that makes a real difference to the families we serve.
If you’re ready to take the next step, we would love to connect with you.
Enquire today to learn more.
Marketing support
Our franchise support prioritises flexibility, impact, and partnerships. There is no marketing levy. You have control to invest into your local community with targetted marketing efforts that deliver meaningful results for your centre. Our experienced Creative Team partners you closely to plan and execute a strong centre launch. From brand positioning to campaign execution, we provide strategic guidance and hands-on support to help you build awareness to establish a strong presence locally and benefit from the internationally awarded brand.
Training provided
Our training and ongoing support cover leadership, sales, operation and management. With our dedicated support team who will journey with you, it will give you the confidence to grow your centre into a sucess story!
We provide up to 100 hours of training and accreditation for the Reading trainers, and a comprehensive franchise management support to enable you and your team to succeed.
Franchisees will attend MindChamps Trinity Leadership training by our Founder & Executive Chairman, and empowers you to become a Champion Entrepreneur!
Skills
We have franchisees who come from education and training sector, parents in our centres who desire to create a rewarding career change. Existing enrichment business owners are welcome to have a chat with us on uplifting your existing business or simply someone who aspires to start a meaningful business.
If you are new, we can also train you in becoming an entrepreneur and upskill your business management skills. Anyone who believes in making a difference to young children's literacy is of paramount importance and motivation.
Length of Agreement
Franchise Agreemnt is for 6-year term with an option to renew for another 6 years.
Year Business Established
2016
Year Franchising Commenced
2019
History
MindChamps started in Sydeny in 1998 as an educational research centre, bringing together insights from Neuroscience, Education, Psychology and Theatre to create a truly unique approach to learning.
Today, with a head office in Sydney and over 20 early learning centres in key cities across Australia, we are growing rapdly with more centres to operate in 2027. Globally, our head office in Singapore leads the way as the Number 1 Premium Preschool with an impressive 50.6% share of the premium preschool market & more than 10 reading centres.
Awards
Some of the Awards include :
- Influential Brands Hall of Fame
- Franchisor of the Year in Singapore (2013)
- Superbrands Singapore - Mark of Distinction
- WIPO-IPOS Intellectual Property Award
- Innovator of the Year in Education and many more
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