Summary
Preggi Central: Frankston's pregnancy & postpartum store. Maternity fashion, bra fittings & essentials — real fitting rooms, real mums who get it. Supporting mums every step.
Revenue
$200,000 pa
Rent
$27,600 pa
Expenses
$90,000 pa
Net Profit
$82,000 pa
Potential
build a proper online shop alongside the Frankston fittings, since most maternity retailers went online-only and left this exact gap. Expand into a full pregnancy-to-postpartum range: lactation support, recovery wear, baby-wearing gear, so mums keep shopping across their whole journey
Hours
Opening Hours
tues-fri 10am-3pm
sat- 10am-5pm
sun- 11am-4pm
Lease
3x3x3 lease so it will be a transfer
Employees
2 employees
About the Business
Preggi Central is a pregnancy and postpartum lifestyle retailer trading since 2006, with a flagship store in Frankston, Victoria and an online shop serving mums across Australia. It sits inside a maternity market projected to roughly double over the next decade, holding a niche most competitors have left: genuine in-person maternity retail, at a time major chains have closed physical maternity sections and gone online-only.
Products and services span maternity fashion, nursing-friendly clothing, nursing bras and lingerie with professional in-store bra fittings, postpartum recovery garments, belly bands, hospital bag essentials, nappy bags, and lactation teas and cookies, plus gifts for mums and bubs. It curates established brands like Bae the Label, Ripe Maternity, Hotmilk, and Cake Maternity rather than manufacturing its own line, so growth comes from service and curation, not production risk. The store itself is a service: breastfeeding chairs, water, bottle-warming, and staff trained to fit properly.
The client is typically 24 to 40, first-time or experienced, often local to Frankston and Melbourne but also shopping online. She's time-poor, a little overwhelmed, and usually already let down by mainstream retail: ill-fitting clothes or a returned online order. She wants to be understood, not just sold to.
What makes it unique is the fitting experience most retailers have abandoned. Fit changes constantly through pregnancy, and most chains now sell maternity wear sight-unseen online, leaving customers returning most of what they order. Preggi Central offers proper fittings from staff with nearly twenty years of experience, building loyalty hard to compete with on price.
As an investment: the market is expanding and shifting toward integrated pregnancy-to-postpartum spending, competition has thinned as major retailers exited physical maternity, and the business has an established base, an eighteen-year history, and clear growth levers: stronger e-commerce, category expansion, and a loyalty program driving repeat visits. A proven niche with a clear path to scale.
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