About the Business

A Rare Freehold Caravan Park, General Store and Fuel Outlet in Victoria's High Country Tourism Gateway

Lifestyle and Tourism Opportunity with Immediate Upside - $1.9 million

Positioned at the gateway to Victoria's iconic High Country, Licola Village Caravan Park presents a rare opportunity to acquire a freehold tourism asset with multiple income streams and significant repositioning potential.
Located approximately 3 hours from Melbourne and set along the Macalister River, this asset combines natural appeal with further expansion opportunity offering a strong foundation for an experienced operator or lifestyle investor.

Key Investment Highlights

- Standalone Business plus Freehold Land
- Existing site layout and infrastructure
- Freehold land holding (approx. 4 acres) with established caravan park and general store infrastructure
- Gateway location to Alpine National Park and Victoria's High Country tourism routes
- Riverfront setting attracting campers, 4WD travellers, anglers and adventure tourists
- Multiple income streams: caravan sites, camping, retail (general store), fuel services
- Potential to establish a country-style pub (STCA)
- Additional land for expansion (STCA)
- Significant scope to upgrade, reposition or expand (STCA)

With increasing demand for nature-based tourism and regional experiences, Licola serves as a key access point into Victoria's alpine and wilderness tourism corridors, with strong year-round appeal.

The asset is ideally positioned for:

- Caravan Park expansion and glamping
- Boutique eco-tourism offering
- Adventure tourism basecamp
- Integrated retail + hospitality uplift

The opportunity will be suitable for:

- Caravan Park operators seeking expansion
- Tourism groups and regional accommodation operators
- Owner-operators seeking a lifestyle + income asset
- Investors targeting under-utilised regional tourism assets

For Sale: $1.9 million for freehold and business
Information available to qualified parties upon request. Confidentiality Agreement required

Brett Bowden 0417 005 755