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Caroline Springs VIC | CS Square | Healthy Fresh Food & Coffee Franchise
Summary
Own a Roll’d Franchise & Join Australia’s Fastest-Growing Vietnamese QSR! With 140+ store openings, proven success, full support & multiple revenue streams—start your journey today! LEARN MORE.
Royalties
7% of gross
Marketing Fees
3% of gross
Location Details
Melbourne region
About the Opportunity
OWN A ROLL’D FRANCHISE—140+ STORE OPENINGS, MILLIONS OF HAPPY CUSTOMERS, AND ONE PROVEN PATH TO SUCCESS
JOIN AUSTRALIA’S LARGEST VIETNAMESE FRANCHISE FAMILY
Want control over your career? Roll’d supports you from setup to opening and beyond. Let’s build success together!
FROM PASSION TO PLATE: THE ROLL’D STORY
Bao Hoang’s love for his mother’s Vietnamese cooking sparked an idea—to bring fresh, fast, and authentic Vietnamese food to Australia. In 2012, the first Roll’d store in Melbourne sold out in 90 minutes. By 2013, there were 14 stores. Today, with 140+ store openings serving millions, Roll’d is a family sharing bold flavors and unforgettable experiences.
NO HOSPITALITY BACKGROUND? NO PROBLEM!
Passion beats experience. Our 8-week training program covers everything from food prep to daily operations. We handle staff hiring and training, ensuring you’re ready. Our Go1 online platform includes interactive modules, SOPs, guides, and workbooks. And once your store opens, our support continues—because family has your back.
WHY ROLL’D FRANCHISE STANDS OUT
-Authentic Vietnamese Cuisine – Fresh, fast, and flavorful. A menu that keeps customers coming back.
-Proven Franchise Model – 140+ store openings, 45% multi-store owners. A model built for growth.
-Comprehensive Support – From store setup to daily operations, we’re with you.
-Marketing That Works – A data-driven 12-month national campaign plus local store marketing tools.
-Multiple Revenue Streams – Dine-in, delivery, Roll’d @ Home, and Roll’d Runners food trucks.
-Health-Focused Menu – Gluten-free, vegan, and allergen-friendly options meet demand.
PRIME LOCATIONS FOR SUCCESS
Location is everything. We use market research to secure high-traffic sites and take the risk off you by holding the lease and subleasing it—ensuring we’re invested in your success.
MARKETING THAT DRIVES RESULTS
We don’t just hand you the keys—we help fill your store. With national campaigns, digital activations, and local store marketing, we keep customers rolling in.
WORTH THE INVESTMENT? LET’S TALK VALUE
Beyond costs, we offer unmatched value. Your investment includes site selection, store design, staff training, marketing, and launch support—delivering a fully operational business, ready to thrive.
Ready to roll? Let’s make it happen!
Marketing support
Along with National campaigns, we believe local engagement is the key to a thriving store. That’s why we encourage franchise partners to build strong connections within their community—whether it’s through local events, partnerships, or promoting our catering services. And you won’t be doing it alone. Our Local Area Marketing Leader is here to provide the assets, guidance, and support you need to make an impact.
Training provided
Roll’d’s 9-week training sets you up for success, including 4+ weeks in Melbourne for hands-on classroom and in-store learning. You'll master hiring, training, and managing a team of 20-30. Before launch, you’ll take charge of a corporate store as a final trial to ensure you're ready. Once your store opens, you’ll receive 7 days of on-site support for a smooth start. Even after your training wheels come off, our ongoing support continues—guiding you every step of the way, so you’re ready to roll from day one!
Year Business Established
2012
History
Inspired by his mother’s Vietnamese cooking, Bao Hoang - the heart of Roll’d, combined his love for food with entrepreneurship. In 2012, Bao and his friends, Ray and Tin, opened the first Roll’d store in Melbourne—it sold out in 90 minutes! By 2013, there were 14 stores, and today, with 140+ locations serving millions, Roll’d continues to bring authentic Vietnamese flavors to Australia, uniting people through food and community.
Connect with us