Indie Haircare & Personal Care Brand – Established, Scalable, Ecom + Wholesale

13 days ago

Private Seller

Send an enquiry

By providing your personal information, you agree to our Collection Notice and Privacy Policy.
 

Summary

Established clean haircare & personal care brand with ecom + wholesale channels. Profitable, systemised, and ready to scale. Includes stock, assets, suppliers, and marketing infrastructure.

Revenue

$4,000 pq

Rent

$0 pq

Expenses

$1,500 pq

Net Profit

$1,800 pq

Location Details

Online eCommerce business that can be operated from anywhere in Australia. Currently supports stockists across the East Coast with established supplier and fulfilment systems in place.

Potential

Strong growth potential across both eCommerce and wholesale channels. The brand is already stocked in ~15 locations, with systems in place to scale outreach and conversion. Significant opportunity for someone confident in social media, paid ads, and brand building to increase direct-to-consumer sales. Wholesale expansion is also primed, with a database of 1000+ potential stockists and pre-built nurture systems ready to activate.

Skills

No advanced technical skills required. Ideal for someone with strengths in marketing, social media, and brand building. The business is already systemised with established suppliers, email marketing, and sales channels in place. Suitable for someone who prefers implementing and growing an existing brand rather than building from scratch. Basic eCommerce and communication skills will support success.

Hours

Flexible. Currently run part-time (1 hour per day); but can be scaled to full-time depending on growth goals.

Lease

No lease required. Fully online business with flexible, work-from-home operation

Employees

No employees currently. The business is owner-operated with systems and suppliers in place. Opportunity to remain solo or scale with contractors (e.g. marketing, fulfilment) as the business grows.

Reason for Sale

The owner operates a growing business coaching company and no longer has the time to invest in scaling this brand. As a result, it has been run passively despite being set up for growth. This sale presents an opportunity for a new owner to take over a well-established, systemised business and realise its full potential.

About the Business

Established clean haircare and personal care brand, operating for 4+ years with distribution across approx. 15 stockists and a fully integrated eCommerce presence.

This business has been built with strong strategic foundations, with significant time, expertise, and investment put into systems, processes, marketing, and infrastructure. It is fully set up and ready to scale.

The business is currently profitable (not substantial) and is being offered at essentially stock and asset value, not reflecting the 4+ years of development already completed.

Included in the sale (approx.):

Stock, Packaging & Credits (~$30K value):
• Pre-purchased stock: 1,200 bottles (~$1,800) + 1,800 units (~$9,000)
• 4,000 custom printed bottles (~$5,000)
• Current stock on hand: ~$13,000

Manufacturing:
• 3 established contract manufacturers (20+ SKUs):
– Natural formulations (approx. 75% organic)
– Client-controlled/custom formulations
– Clean formulation specialists
(All experienced in natural/clean production; some white label in testing with custom agreements in place)

Digital & Sales Channels:
• Custom Shopify store (SEO optimised)
• Wholesale ordering website + Faire platform
• Google & Meta ads accounts with campaign history
• ~$10,000 invested in eCommerce setup and optimisation

Content & Creative:
• Hundreds of UGC photo/video assets
• 2 professional photoshoots
• 12 months of social media content (carousels, reels, static)
• Extensive design assets (catalogues, pricing sheets, flyers, templates, banners)

Systems & Infrastructure:
• Klaviyo email flows + scheduled fortnightly campaigns to the end of the year
• Stockist email system (1000+ leads) + scheduled monthly campaigns to the end of the year
• Stockist onboarding and nurture workflows
• Loyalty/rewards program
• Counter display units
• All trademarks and brand assets

This is a turnkey opportunity for someone wanting a well-established, systemised brand with strong foundations and clear growth potential across both eCommerce and wholesale.

History

The brand was founded over 4 years ago as a passion project, focused on clean, high-quality haircare and personal care products. Built by a business coach, it has been developed with strong systems, supplier relationships, and marketing infrastructure from the outset. Over time, it has grown to supply approx. 15 stockists while establishing a solid eCommerce presence, creating a well-rounded and scalable business foundation. The current owner has been more passive in the business this last 12 months, only working 1 hour per day (Mon-Thur).

Share this business

Similar businesses
It looks like you’re quite fond of this business. Why not save it so you don’t lose it?
Do not ask again

Share this Ad


Cancel

Report this Ad


Cancel

Get email recommendation

Sign up and we'll send business opportunities straight to your inbox.

Please enter a valid email
By providing your personal information, you agree to our Collection Notice and Privacy Policy.

We have sent an email to .
Click the link in the email to confirm your email and set your preferences.